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Table of Contents Preface Acknowledgements 1. Surfacing in 2004: The Democrats Emerge Judith S. Trent, University of Cincinnati 2. The Political Conventions of 2004: A Study in Character and Contrast Rachel L. Holloway, Virginia Tech 3. Presidential Campaign Films in a "Televisual" Convention Environment: The Example of 2004 Janis L. Edwards, University of Alabama 4. The 2004 Presidential Debates Robert V. Friedenberg, Miami (Ohio) University 5. Candidate Strategies in the 2004 Presidential Campaign: Instrumental Choices Faced by the Incumbent and His Challengers Craig Allen Smith, North Carolina State University 6. Swinging the Vote in the 2004 Presidential Election Mary E. Stuckey, Georgia State University 7. First Ladies in Waiting: The Fight for Rhetorical legitimacy on the 2004 Campaign Trail Ashli Quesinberry Stokes, Virginia Tech 8. The Shadow Campaign in Popular Culture Jeffrey P. Jones, Old Dominion University 9. Campaign 2004 Developments in Cyber-Politics Danielle R. Wiese, Florida State University and Bruce E. Gronbeck, University of Iowa 10. The Main Frame: Assessing the Role of the Internet in the 2004 U.S. Presidential Contest Andrew Paul Williams, Virginia Tech 11. Religion, Evangelicals and "Moral Issues" in the 2004 Presidential Campaign Robert E. Denton, Jr., Virginia Tech 12. Videostyle in the 2004 Presidential Advertising Lynda Lee Kaid, University of Florida 13. Explaining the Vote in a Divided Country: The Presidential election of 2004 Henry C. Kenski, University of Arizona Kate Kenski, University of Pennsylvania About the Contributors
Library of Congress Subject Headings for this publication:
Presidents -- United States -- Election -- 2004.
Political campaigns -- United States.
Communication in politics -- United States.
Mass media -- Political aspects -- United States.