Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Introduction: How this Book Differs from other Strategy Books Chapter 1 Getting Ready to do Strategy Mini-Case studies: Samsung, Allegheny Health Education and Research Foundation Chapter 2 B Minus C: Positioning Your Firm Against the Competition Mini-Case studies: American Airlines, Merck, Wal-Mart Chapter 3 Affirming Your Competitive Advantage: The Resource and Capabilites Audit Mini-Case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines Chapter 4 Measuring Your Competitive Advantage: A Toolkit Chapter 5 The Cancer of Competition: How to Diagnose It Mini-Case studies: Commonwealth Edison, Lucent Technologies, the National Football League, Texas Rangers, the "Cola Wars", the Pharmaceutical Industry, United Healthcare Chapter 6 The Cancer of Competition: How to Cure It Mini-Case studies: American Airlines, Garanimals, General Electric, Kellogg's, OPEC, Sky TV, Wal-Mart Chapter 7 The Threat of Entry and How to Combat It Mini-Case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox Chapter 8 How to Sustain Your Competitive Advantage Mini-Case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards, Chapter 9 Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market
Library of Congress Subject Headings for this publication:
Strategic planning -- Case studies.