Table of contents for Kellogg on strategy : tools, concepts and frameworks for practitioners / David Dranove And Sonia Marciano.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
Introduction: How this Book Differs from other Strategy Books
Chapter 1 Getting Ready to do Strategy
Mini-Case studies: Samsung, Allegheny Health Education and Research Foundation
Chapter 2 B Minus C: Positioning Your Firm Against the Competition
Mini-Case studies: American Airlines, Merck, Wal-Mart
Chapter 3 Affirming Your Competitive Advantage: The Resource and Capabilites Audit
Mini-Case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines
Chapter 4 Measuring Your Competitive Advantage: A Toolkit
Chapter 5 The Cancer of Competition: How to Diagnose It
Mini-Case studies: Commonwealth Edison, Lucent Technologies, the National Football League, Texas Rangers, the "Cola Wars", the Pharmaceutical Industry, United Healthcare
Chapter 6 The Cancer of Competition: How to Cure It 
Mini-Case studies: American Airlines, Garanimals, General Electric, Kellogg's, OPEC, Sky TV, Wal-Mart
Chapter 7 The Threat of Entry and How to Combat It
Mini-Case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox
Chapter 8 How to Sustain Your Competitive Advantage
Mini-Case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards, 
Chapter 9 Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market

Library of Congress Subject Headings for this publication:

Strategic planning.
Strategic planning -- Case studies.
Industrial management.