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TABLE OF CONTENTS Preface Acknowledgements Author Biography Introduction - 3 Seconds 1. The Magic Window 2. The Core Imperative of Business 3. The Big 4 Questions 4. What is The Irresistible Offer? 5. What is NOT The Irresistible Offer? 6. Elements of The Irresistible Offer 7. The Great Formula 8. Offer Intensifiers 9. The Offer Continuum 10. The Great Offers in History 11. The Irresistible Offer Meme 12. Word of Mouth from Flaming Lips
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