Table of contents for Effective media relations : how to get results / Michael Bland, David Wragg, and Alison Theaker.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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About the authors	vii
Foreword	ix
Introduction	1
PART 1 THE MEDIA CONTEXT
 1	Where and when: a brief media history	5
	Where: origins of the press in Europe	6
	Where: broadcasting in Europe	7
 2	Who: ownership of the media	9
	Personalities and papers	9
	The demise of Fleet Street	11
	Ownership in France and Germany	11
	Cross-media ownership	12
	What now?	13
 3	Media law	15
	Contempt of court	15
	Libel and slander	15
	Codes of conduct	16
	Broadcasting codes	17
	Time of change	17
 4	Ethics and privacy	19
	Regulation	21
 5	Broadcasting in the UK	25
	The franchise battle	25
	PR in the franchise battle	26
	Future of ITV	27
	The future of PR in ITV	28
	Consequences for the BBC	29
 6	New media technology	31
	Radio	31
	Satellite television	32
	Cable televison	34
	Digital broadcasting	35
	The internet	36
	The death of spin?	37
 7	What is it all for? Media evaluation	39
	Methods of evaluation	39
	Research	40
	Media content analysis	41
	Coverage versus content	42
PART 2 DEALING WITH THE PRESS
 8	What: newspapers and periodicals	47
	Targeting	47
	General press	48
	National and regional press	49
	Local newspapers	50
	Press agencies	51
	Consumer periodicals	52
	Specialised periodicals	53
 9	Why: press relations - a means to an end	55
	Matching the media	57
	Promoting the product	60
	Public relations versus paid-for editorial	64
10	News, features and more	65
	News	66
	Timing news	67
	Features	68
	Photographs	69
	A photographic checklist	70
11	How: writing for the press	73
	Press releases	73
	Distribution	76
	Features	76
	PR features	77
12	How: talking to the press	79
	Jargon	80
	Meeting the press	81
	To lunch or not to lunch?	82
	Press interviews	82
	Press conferences and receptions	83
13	Checklist for effective press relations	87
PART 3 HANDLING THE BROADCAST MEDIA
14	Why: the importance of broadcast coverage	93
	Proactive television	94
15	How: preparation and briefing	97
	Asking the questions	97
	Preparing for the interview	102
	Example of a final brief	106
	Checklist	107
16	How: winning the interview	109
	A poor interview	110
	A good interview: getting the message across	118
	Checklist	124
17	Fine-tuning: handling different interviews	127
	Live	127
	Recorded	128
	Panel	128
	Down-the-line	128
	On site	129
	Doorstep	129
	Ideas for programmes	130
	Contacts with TV stations and people	131
	Video news releases	131
18	How: radio interviews	133
	Radio interview techniques	134
	Types of interview	135
Conclusion	139
Further reading	141
Index	143 

Library of Congress Subject Headings for this publication:

Interviewing on television.
Interviewing on radio.