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[P. V: CONTENTS] Contents Preface 1. CONDUCTING SURVEYS: Everyone is Doing It Overview What Is A Survey? When Is A Survey Best? Questionnaires And Interviews: The Heart Of The Matter Survey Types: The Friendly Competition A Survey Continuum: From Specific To General Use 2. THE SURVEY FORM: Questions, Scales, and Appearance Overview The Content Is The Message Define The Terms Select Your Information Needs Or Hypotheses Make Sure You Can Get The Information Needed Do Not Ask For Information Unless You Can Act On It Writing Questions Organizing Responses To Open-Ended Survey Items: Do You Get Any Satisfaction? Rules For Writing Closed Survey Questions Responses For Closed Questions Rating Scales 3. GETTING IT TOGETHER: Some Practical Concerns Overview Length Putting Questions In Order Questionnaire Format: Aesthetics and Other Concerns Branching Questions, or the Infamous ?Skip? Pattern Administration The Survey is Put on Trial Guidelines for Pilot Testing Ethics, Privacy, and Confidentiality A Far Reaching World: Surveys, Language And Culture 4. SAMPLING Overview Sample Size and Response Rate: Who and How Many? Probability Sampling Methods Nonprobability Sampling Methods Finding the Sample How Large Should Your Sample Be? Response Rate 5. SURVEY DESIGN: ENVIRONMENTAL CONTROL Overview Which Designs Are Available? Cross-Sectional Survey Designs Longitudinal Surveys Cohort Designs Panel Designs Comparison Group Survey Designs: Quasi- And True Experiments Other Survey Designs: Normative And Case Control Normative Case Control 6. ANALYZING AND ORGANIZING DATA FROM SURVEYS Overview What Is Typical Anyway? Some Commonly Used Methods For Analyzing Survey Data Chi Square The t-test The Mann-Whitney U test Analysis of Variance Risks and Odds Putting The Horse In Front Of The Cart: Selecting Analysis Methods Statistical Significance Understanding Type I and Type II Errors Confidence Intervals and P-Values A Technical Interlude Tallies or Frequency Counts Averages: Means, Medians and Modes Pearson Product-Moment Correlation Coefficient Analysis of Variance t-test Data Organization or Management Creating a Code Book Establishing Reliable Coding. Measuring Agreement: The Kappa Reviewing Surveys for Missing Data Entering the Data Cleaning the Data 7. PRESENTING THE SURVEY RESULTS Overview Reproducing The Questionnaire Using Tables Drawing Pie Diagrams Using Bar Graphs Using Line Graphs Drawing Diagrams Or Pictures Writing The Results Of A Survey Oral Versus Written Reports: A Difference In Conversation Bibliography Index About the Author
Library of Congress Subject Headings for this publication:
Social surveys.
Educational surveys.