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Contents Introduction 1 SWOT Analysis I: Looking Outside for Threats and Opportunities 2 SWOT Analysis II: Looking Inside for Strengths and Weaknesses Power 3 Types of Strategy: Which Fits Your Business? 4 Strategic Moves: The Mechanisms of Success 5 From Strategy to Implementation: Seeking Alignment 6 Action Plans: The Architecture of Implementation 7 How to Stay on Course: Sensing and Responding to Deviations from Plan 8 The People Side of Implementation: Getting the Right People on Board 9 Strategy as Work-in-Progress: Keep Looking Ahead Appendix: Useful Implementation Tools Notes Glossary For Further Reading Index About the Subject Advisor About the Writer
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