Table of contents for Self-promotion secrets for musicians : strategies for success / by Michael Gelfand.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Acknowledgements
About the Author
Introduction
Chapter One: Know Thyself
	Defining Success
	Back-Office Business
Chapter Two: It's About the Music--If You've Got It, Flaunt It
	The Demo
	Recording a Demo
	Roll Tape
	Recording DIY
	Your Best Material
	Creative Packaging
Chapter Three: Build Your Fan Base
	Call Out the Troops
	Don't Believe the Hype
	Work the Mailing List
	Cold Calls
	Flyer as a Promotional Tool
	Find Qualified Fans
	Samples and Other Free Stuff
	Build Your Own Street Team
Chapter Four: The Network
	Music Conferences
Chapter Five: Brand You
	The Name Game
	Image
	Logo
	Venue Selection
	Your Audience
Chapter Six: Promote With Your Press Kit
	The Core Components
		The Band Bio
		Band Photos
		Press Clippings
			How to Get Press Clippings
			Physically Copy Those Clippings
			Once You Have a Press Clipping
	Once the Press Kit is Complete
	You Are Your Press Kit
Chapter Seven: Use the Internet
	Using the Internet for Communication and Research
	Strategies and Tactics for Building an Online Presence
		Domain Names and Hosting
		Types of Content
		Content to Focus On
		Content Musts
		Navigation
		Audio Files
		Text Content
		Selling Your CD
	Before You Upload Your Web Site
	After You Upload Your Web Site
Chapter Eight: Get Radio Airplay Left of the Dial
	Independent Radio Promoters
Chapter Nine: Showtime
	Booking the Gig
	Promoting the Gig
	Preparing for a Gig
	Confirming the Gig
	Setting Up Your Gear
	Once the Gig Starts
Epilogue

Library of Congress Subject Headings for this publication:

Music -- Vocational guidance.
Music trade.