Table of contents for Principles of marketing / Philip Kotler, Gary Armstrong.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CHAPTER 1
MARKETING
CHAPTER 2
COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD 
CUSTOMER RELATIONSHIPS
CHAPTER 3
THE MARKETING ENVIRONMENT
CHAPTER 4
MANAGING MARKETING INFORMATION
CHAPTER 5
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CHAPTER 6
BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOR
CHAPTER 7
SEGMENTATION, TARGETING, AND POSITIONING: BUILDING THE 
RIGHT RELATIONSHIPS WITH THE RIGHT CUSTOMERS
CHAPTER 8
PRODUCT, SERVICES, AND BRANDING STRATEGY
CHAPTER 9
NEW-PRODUCT DEVELOPMENT AND PRODUCT
LIFE-CYCLE STRATEGIES
CHAPTER 10
PRICING PRODUCTS:
PRICING CONSIDERATIONS AND STRATEGIES
CHAPTER 11
PRICING PRODUCTS: PRICING STRATEGIES
CHAPTER 12
MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT
CHAPTER 13
RETAILING AND WHOLESALING
CHAPTER 14
INTEGRATED MARKETING COMMUNICATIONS STRATEGY
CHAPTER 16
PERSONAL SELLING AND DIRECT MARKETING
CHAPTER 17
CREATING COMPETITIVE ADVANTAGE
CHAPTER 18
MARKETING IN THE DIGITAL AGE
CHAPTER 19
THE GLOBAL MARKETPLACE
CHAPTER 20
MARKETING AND SOCIETY: SOCIAL RESPONSIBILITY
AND MARKETING ETHICS
CHAPTER 15
INTEGRATED MARKETING COMMUNICATIONS STRATEGY

Library of Congress Subject Headings for this publication:

Marketing.