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Contents Preface 000 Introduction 000 [[DESIGNER, DON'T PUT PAGE NUMBERS ON THE PART TITLES, BUT THE FIRST ONE WILL BEGIN ON PAGE ONE. CHAPTERS ARE UNNUMBERED. THE FIRST ONE IN EACH SECTION WOULD LOOK BEST STARTED ON A RECTO PAGE, BUT IF PAGE COUNT DOES NOT ALLOW THAT, I'M OK STARTING THEM ON VERSO PAGES.]] REWARDS AND INCENTIVES The Hound and the Hare 000 How a work-share mom solved a $460 million dilemma. Personal initiative can mean the difference between business failure and success. The Donkey Eating Thistles 000 Mary Kay Ash, Peggy Noonan, and Sumner Redstone share the same thought. Pay raises and bonuses may fail to motivate employees seeking recognition, praise, or time off. The Donkey Carrying Salt 000 ServiceMaster's C. William Pollard lauds a housekeeper named Shirley. Inspire workers by helping them understand that their work has a higher purpose. Jupiter and the Bee 000 GM's Alfred Sloan restructures bonuses to foster teamwork. Putting self-interest ahead of the greater corporate good will eventually lead to failure. MANAGEMENT AND LEADERSHIP (COMMUNICATING EFFECTIVELY) The Monkey and the Dolphin 000 Rudolph Giuliani is asked an unanswerable question after September 11. Good managers give straight answers-including "I don't know." The Rooster and the Jewel 000 A Wal-Mart manager gives Sam Walton a great idea. Encourage every employee to uncover gems of ideas hidden in the organization. The Rooster and the Fox 000 Colin Powell gets an uneasy feeling in Tehran. Trust your instincts and don't believe everything you hear. The Goatherd and the Goats 000 Howard Johnson's empire begins to melt. When you delegate, it's your responsibility to make sure that person successfully completes the assignment. The Hawk and the Pigeons 000 Xerox suffers a huge paper jam. Be wary of bringing in outsiders for executive positions. The Mice in Council 000 There are eight steps to running a successful meeting. Run your meetings well to greatly increase the chances of accomplishing your goals. The Young Man and the Swallow 000 Abraham Lincoln finally gets it right. Don't necessarily accept advice from experts just because of their credentials. MANAGEMENT AND LEADERSHIP (FOSTERING TEAMWORK AND CONTROLLING STRESS) The Bundle of Sticks 000 One of the best teams in San Diego is actually in the zoo. It's good business to promote teamwork. The Fox and the Grapes 000 Duke University Coach Mike Krzyzewski wins it all. Goals set too high are invitations for making excuses. The Horse and the Laden Donkey 000 Reduce stress in the office with these nine steps. Jobs with excessive demands need to be redefined, shared, or eliminated. The Miller, His Son, and the Donkey 000 Chrysler's Robert Lutz charms the Viper. Every team needs a leader empowered to make final decisions. The Horse and the Groom 000 Apple Computer burns out and fails to get a bigger piece of the pie. For the long-term health of the company, encourage everybody, especially workaholics, to lead balanced lives. The Lion and the Mouse 000 The best ship in the U.S. Navy sets a slightly different course. Never underestimate the impact of one small deed on your organization. WINNING BUSINESS STRATEGIES The Lion, the Bear, and the Fox 000 Michael Dell walks off with the spoils. Sometimes new opportunities exist even in a fiercely competitive market. The Fox and the Cat 000 Dunkin' Donuts wakes up and smells the coffee. Don't be distracted from what you do best. The Fox and the Lion 000 A small local hardware store takes on Home Depot and wins. Sometimes it makes sense to find ways to work with the competition. The Wolf in Sheep's Clothing 000 General Patton storms Sicily. A good plan executed today is better than a perfect one that's too late. The Ant and the Grasshopper 000 W. Edwards Deming outlines his first principle of management. Long-term planning is the key to survival and success. The Farmer and His Sons 000 Warren Bennis uses Avis Rent a Car to drive home a point about vision. Encourage all employees to know the business inside and out. The Eagle and the Beetle 000 Ulysses S. Grant dares to take Fort Donelson. Constantly figure out what it takes to get ahead of your competition . . . and stay there. BUSINESS STRATEGIES THAT FAILED The Eagle and the Fox 000 Rupert Murdoch wins; the New York magazine's writers lose. The scorched earth approach to a hostile takeover works only if you threaten to burn what the other side wants. The Eagle and the Crow 000 Albert Campeau bankrupts Allied and Federated Department Stores. Don't let your ego convince you to take on more than you can handle. The Frog and the Ox 000 People's Express makes a rough landing. Make sure your planning, processes, and systems are compatible with your overall business strategy. The One-Eyed Doe 000 AT&T's Michael Armstrong dials a wrong number. Test critical assumptions to make sure they're grounded in reality. The Donkey, the Rooster, and the Lion 000 Cyrus the Great goes too far. The moment of victory is often the moment of greatest peril. HUMAN RESOURCES (CONFLICT RESOLUTION) The Wolf and the Lamb 000 Henry Ford shows Lee Iacocca the door. Don't sit back and do nothing when the boss has it in for you. Jupiter, Neptune, Minerva, and Momus 000 Ted Turner tags out the Yankees' Joe Torre. Good managers praise publicly and reprimand privately. The Eagle, the Wildcat, and the Sow 000 Attila the Hun gets the troops in line. Identify where your personal style is compatible with your company's culture, and then work from the inside to make the culture even better. The Mischievous Dog 000 There are five steps to say goodbye to an employee. One of the more difficult decisions a company must make is whether to keep or dismiss a nonperforming worker. HUMAN RESOURCES (MOTIVATING AND INSPIRING) The Fox and the Crow 000 Dale Carnegie and Paul Harvey get inspired by a blind boy and a mouse. The best managers genuinely appreciate their employees. The Gnat and the Bull 000 Southwest Airlines screens 200,000 job applicants. The best new hire is the one with the right experience at the right salary and the right attitude. The Hare and the Tortoise 000 The NY Knicks' Rick Pitino goes out on a limb for Mark Jackson. Help workers gain confidence by building on their strengths. The Peasant and the Apple Tree 000 Oprah Winfrey loses her night job. Give employees challenging assignments to help them discover their hidden talents. The Goose and the Golden Egg 000 3M's William McKnight refuses to meddle. Hire well, train well, and then give people the freedom they need to do their jobs well. The Ant and the Dove 000 Napoleon Hill tells the tale of the mystery woman and the kind clerk. Treat potential customers with the same respect you do longtime customers. The Donkey and the Lap Dog 000 Gauge your job satisfaction with these ten questions. The more you engage your workers, the less employee turnover you'll have. MARKETING PRODUCTS AND SERVICES The Two Pots 000 Sears stacked the deck on Montgomery Ward. Continually look for unique ways to package your products. Mercury and the Sculptor 000 Bill Gates believes Jiffy Lube has struck oil. Increase the potential for repeat business by knowing your customers as well as possible. The Lioness 000 Hallmark decides to send the very best. Great companies usually start with a quality product. The Stag at the Pool 000 Michael Porter talks about chickens, jets, cars, pianos, and baby food. Help your company become unique at something that your customers truly value. The Donkey and His Purchaser 000 The test results are in: Procter & Gamble wins; NASA and New Coke lose. The right little tests can prevent great failures. NEGOTIATIONS, MERGERS, AND ALLIANCES The Lion, the Donkey, and the Fox 000 Larry Bird's agent describes how the Beatles' manager blew it. When you sit down to negotiate, be prepared, be patient, and be all ears. The Fox and the Goat 000 Donald Trump digs his Atlantic City casino out of a hole. Do your best to uncover the illusions that exist in every business deal. The Lion in Love 000 The U.S. and Vietnam peace delegations book different lodging in Paris. When negotiating, never be too eager to come to terms-true negotiating power comes from being able to walk away at any time. The Porcupine and the Snakes 000 Mary Wells Lawrence's merger doesn't perform as advertised. Friendly mergers usually don't benefit the stockholders in the long run. The Lion and the Dolphin 000 The Founding Fathers make France an ally. Form alliances with capable partners who share the same key goals. Author Profile Bibliography
Library of Congress Subject Headings for this publication:
Leadership -- Moral and ethical aspects.
Industrial management -- Moral and ethical aspects.
Aesop's fables -- Adaptations.