Table of contents for The McGraw-Hill 36-hour course in business writing and communication : managing your writing / by Kenneth W. Davis.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Acknowledgments
Introduction. Manage Your Writing
Be your own communication department
Writing in a knowledge economy
What a writing course can--and can't--do
How to use this book
"The discipline of the craft"
Managing your writing time
The Law of the Next Action
The twelve steps
Manage your writing
Manage your writing today
Chapter 1. Find the "We": Manage Your Relationship with Your Reader
Communication and community
Personality
Attitude
Circumstances
Knowledge
Exercise
Exercise answers
Manage your writing today
Chapter 2. Make Holes, Not Drills: Manage with Purpose
Death to subject lines
Ko and mei communication
The long and short of it
The Communication Grid
Exercise
Exercise answers
Manage your writing today
Chapter 3. Get Your Stuff Together: Manage Your Information
Asking questions
Outside and in
Map your information
Exercise
Exercise answers
Manage your writing today
Chapter 4: Get Your Ducks in a Row: Manage Your Structure
The technique of organizing
Formulas
How to change minds
From information to knowledge
Exercises
Exercise answers
Manage your writing today
Chapter 5. Do It Wrong the First Time: Manage Your Drafting
Draft as prototype
Exercise
Debriefing the exercise
Overcoming writer's block
Writing and "flow"
Manage your writing today
Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor
Breaking for objectivity
From writer-based to reader-based
The two hats
Exercise
Exercise answers
Manage your writing today
Chapter 7. Signal Your Turns: Manage Your Paragraphs
Tools for revision
Turn signals
Exercises
Exercise answers
Manage your writing today
Chapter 8. Say What You Mean: Manage Your Subjects and Verbs
Hidden subjects
Hidden verbs
Hidden subjects and verbs
Active or passive
Modifiers
Exercises
Exercise answers
Manage your writing today
Chapter 9. Pay by the Word: Manage Your Sentence Economy
Objectivity and common sense
Two tools
Beckwith on economy
Exercises
Exercise answers
Manage your writing today
Chapter 10. Translate into English: Manage Your Word Choices
Learning from the IRS
Word histories
Good reasons otherwise
SEC guidelines
Readability formulas and style-checkers
Deliberate "obfuscation"?
Three examples
Exercises
Exercise answers
Manage your writing today
Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics
Exercise
Exercise answers
Manage your writing today
Chapter 12. Manage Your Writing: Evaluate Your Writing Process
Manage your writing today
Appendix A. Manage Your Online Writing
The writing machine
Four challenges
Appendix B. Manage Your Global Writing: The Case of the Belgian French Fries
(by Kenneth W. Davis, Teun De Rycker, and J. Piet Verckens)
A communication grid
The global communicator
Using the grid
Appendix C. Manage Your Speaking
Appendix D. Resources for Managing Your Writing
Books on communication in business
Dictionaries
Thesauruses
Usage guides
Writing guides
Other books
Web resources
Final Examination
About the Author

Library of Congress Subject Headings for this publication:

Business writing.
Business report writing.
Business communication.