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Contents Acknowledgments Introduction. Manage Your Writing Be your own communication department Writing in a knowledge economy What a writing course can--and can't--do How to use this book "The discipline of the craft" Managing your writing time The Law of the Next Action The twelve steps Manage your writing Manage your writing today Chapter 1. Find the "We": Manage Your Relationship with Your Reader Communication and community Personality Attitude Circumstances Knowledge Exercise Exercise answers Manage your writing today Chapter 2. Make Holes, Not Drills: Manage with Purpose Death to subject lines Ko and mei communication The long and short of it The Communication Grid Exercise Exercise answers Manage your writing today Chapter 3. Get Your Stuff Together: Manage Your Information Asking questions Outside and in Map your information Exercise Exercise answers Manage your writing today Chapter 4: Get Your Ducks in a Row: Manage Your Structure The technique of organizing Formulas How to change minds From information to knowledge Exercises Exercise answers Manage your writing today Chapter 5. Do It Wrong the First Time: Manage Your Drafting Draft as prototype Exercise Debriefing the exercise Overcoming writer's block Writing and "flow" Manage your writing today Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor Breaking for objectivity From writer-based to reader-based The two hats Exercise Exercise answers Manage your writing today Chapter 7. Signal Your Turns: Manage Your Paragraphs Tools for revision Turn signals Exercises Exercise answers Manage your writing today Chapter 8. Say What You Mean: Manage Your Subjects and Verbs Hidden subjects Hidden verbs Hidden subjects and verbs Active or passive Modifiers Exercises Exercise answers Manage your writing today Chapter 9. Pay by the Word: Manage Your Sentence Economy Objectivity and common sense Two tools Beckwith on economy Exercises Exercise answers Manage your writing today Chapter 10. Translate into English: Manage Your Word Choices Learning from the IRS Word histories Good reasons otherwise SEC guidelines Readability formulas and style-checkers Deliberate "obfuscation"? Three examples Exercises Exercise answers Manage your writing today Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics Exercise Exercise answers Manage your writing today Chapter 12. Manage Your Writing: Evaluate Your Writing Process Manage your writing today Appendix A. Manage Your Online Writing The writing machine Four challenges Appendix B. Manage Your Global Writing: The Case of the Belgian French Fries (by Kenneth W. Davis, Teun De Rycker, and J. Piet Verckens) A communication grid The global communicator Using the grid Appendix C. Manage Your Speaking Appendix D. Resources for Managing Your Writing Books on communication in business Dictionaries Thesauruses Usage guides Writing guides Other books Web resources Final Examination About the Author
Library of Congress Subject Headings for this publication:
Business writing.
Business report writing.
Business communication.