Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
CONTENTS Foreword Acknowledgments Introduction 1 Potential Disasters Are Your Friends 2 Innovate, Negotiate, Succeed 3 Risk Is the Handmaiden of Opportunity 4 Reinvent Yourself 5 First Impressions Can Be Deceiving 6 Perfection Can Be Rehearsed 7 How to Survive a Tough Audience 8 You Can't Juggle Without Focusing 9 Life and Career Crossroads 10 Career Choice by Irresistible Forces 11 Sink or Swim Sales School 12 To Stand Out, Stand Up 13 To Sell to the Head, Speak to the Heart 14 "It'll Never Work" 15 The Big Picture Includes Details 16 The Power of Goals 17 Starting Over 18 Taking Risks in Advertising 19 Publicize Your Name 20 Protect Your Name 21 Are You Saying What They're Hearing? 22 Show Business Secrets for Presentations 23 Listen to Your Instincts 24 Marketing Hidden Treasures 25 Pay Attention to the Big Rocks 26 Fanatical Customer Service 27 Your Greatest Assets 28 When Saving Money Is a Lousy Investment 29 Creating New Markets 30 Failure Is a Great Teacher 31 Overcome Setbacks With Tenacity 32 Impossibility Is Not an Option 33 Profit Isn't Everything 34 Pilot Your Life
Library of Congress Subject Headings for this publication:
Career development -- Handbooks, manuals, etc.
Vocational guidance -- Handbooks, manuals, etc.