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Forward Preface Acknowledgements PART ONE: An overview of the strategic planning process 1: An introduction to the Strategic Planing Process 2: Additional Issues in the Strategic Planning Process PART TWO: Strategy Formulation 3: External Strategic Audt 4: Internal Strategic Audit 5: Strategic Options-Corporate Level 6: Strategic Choice Options-Business and Functional Levels PART THREE: Implementation, Evaluation, and Control in the Strategic Planning Process 7: Implementing Strategies in the Business and Functional Levels 8: Evaluation and Control in Strategic Planning PART FOUR: The Strategic Planning Process For the Nonprofit Sector 9: A Strategic Planning Process Model for the Nonprofit Sector 10: Strategic Marketing for the Public and the Nonprofit Sectors PART FIVE: The Stategic Planning Process in the Global Environment 11: A Framework of Global Stategic Planning 12: Doing Business with Newly Emerging Market Economies INDEX
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