Table of contents for Sport public relations : managing organizational communication / G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
Preface
Acknowledgments
Chapter 1 Introducing Sport Public Relations
Definition of Sport Public Relations
Characteristics of Sport Public Relations
Sport Public Relations in Practice
The Value of Public Relations
Organization of the Text
Summary
Learning Activities
Chapter 2 Integrating Public Relations With Strategic Management
 Public Relations As a Strategic Management Tool
Organizational Relationships and Public Relations
Issues Management
Organizational Reputation
Strategic Commitment to Public Relations
Summary
Learning Activities
Chapter 3 Utilizing Public Relations Campaigns
Distinguishing Between Programs and Campaigns
Planning and Executing Campaigns
Working With Public Relations Firms
Learning From Case Studies
Summary
Learning Activities
Chapter 4 Focusing on the Sport Organization¿Media Relationship
Definition of Mass Media
Mass Media Structures
Relationship Between Mass Media and Sport
Evolution of Sport Public Relations
Future of Public Relations
Summary
Learning Activites
Chapter 5 Managing the Media¿Organization Relationship
Identifying Influential Media
Servicing Media at Organizational Events
Developing an Organizational Media Policy
Maximizing Media Exposure
Summary
Learning Activities
Chapter 6 Providing Information Services
News Releases
Media Kits
Audio/Visual News Releases
Summary
Learning Activities
Chapter 7 Staging Interviews, News Conferences, and Media Events
Interviews
News Conferences
Media Days
Summary
Learning Activities
Chapter 8 Developing Organizational Media
Media Guides
Other Printed Organizational Media
Electronic Organizational Media
Organizational Media Summary
Corporate Communications
Summary
Learning Activities
Chapter 9 Communicating in Times of Crisis
The Nature of Crises and the Need to Plan for Them
An Approach to Crisis Communications
Summary
Learning Activities
Chapter 10 Exploring Direct Contact Tactics
Advantages of Direct Contact Tactics
Benefits of Direct Contact Tactics
Types of Direct Contact Activities
Summary
Learning Activities
Chapter 11 Developing and Supporting Charitable Programs
Benefits of Charitable Programs
The Scope of Charitable Programs in Sport
Types of Charitable Programs
Issues in Planning Charitable Programs
Financial Leverage of Charitable Programs
Importance of Charitable Programs
Summary
Learning Activities
Chapter 12 Using the Web in Sport Public Relations
Evaluating Web Use in Sport Public Relations
Developing a Web Site
Structuring Web Sites for Specific Stakeholders
Identifying Web Site Limitations and Problems
Summary
Learning Activities
Chapter 13 Communicating With Internal Publics
Employee Relations
Investor Relations
Summary
Learning Activities
Chapter 14 Communicating With External Publics
Customer Relations
Donor Relations
Government Relations
Summary
Learning Activities
Chapter 15 Addressing Legal And Ethical Considerations
Tort Law
Contracts
Intellectual Property
Constitutional Issues
Federal And State Legislation
Summary
Learning Activities
Appendix A: Selected Pages From a Set of College Football Game Notes
Appendix B: Selected Pages From a Women¿s Basketball Media Guide
Appendix C: Sample Crisis Communications Plan
Appendix D: Community Relations Plan for a College Baseball Program
References
Index
About the Authors

Library of Congress Subject Headings for this publication:

Sports -- Public relations.
Mass media and sports.
Communication in organizations.