Table of contents for Social marketing in the 21st century / Alan R. Andreasen.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Table of Contents
I. Introduction 
Chapter 1: Social Change, Social Problems and 21st Century Social Marketing
 Chapter 2: Creating and Framing the Agenda
II. Social Problems and the Role of Social Marketing 
 Chapter 3: The Structure of Social Problems
 Chapter 4: The Role of Social Marketing
 Chapter 5: Setting Priorities with Social Marketing
III. Upstream Applications
 Chapter 6: Beyond Downstream Interventions: Influencing Communities
Chapter 7: Structural Change: Influencing Competitors, Law Makers and Regulators
 Chapter 8: Structural Change: Recruiting Business Allies
 Chapter 9: Recruiting Allies in the Media and the Health Care Community
IV. Conclusions
 Chapter 10: Repositioning Social Marketing for the 21st Century

Library of Congress Subject Headings for this publication:

Social marketing.