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Table of Contents Chapter 1: Licensing Concept and Reality What is a License? ( The Licensing Concept ( The Licensing Reality ( It's About Money ( Avoiding Mistakes ( Licensing Circumstances ( Licensing Specifications ( Business Models ( Licensing Checklist ( A Photograph's Usage Value ( Getting Started Chapter 2: Understanding Copyright What is a Copyright? ( What Does a Copyright Really Protect? ( What Does it Take to be Copyrighted? ( Who Owns the Copyrights? ( How Long do Copyrights Last? ( What if Somebody Uses Your Photographs Without Your Permission? ( Why, When, and How Do You Register Your Copyrights? ( When is an Infringement Not an Infringement? ( How Can You Make Money Out of Your Copyrights? Chapter 3: Making Sure You Can License What You Shoot Can You Shoot it in the First Place? ( Rights of Privacy ( Rights of Publicity ( Defamation, False Light, and Obscenity ( Copyrighted Works and Objects ( Trademarks and Logos ( Buildings, Skylines, and Trees ( Representations, Warranties, and Indemnifications ( Release Forms ( 21st Century Concerns ( Adult Release ( Simplified Adult Release ( Minor Release ( Pocket Release ( Property Release Chapter 4: Effective Licensing Agreements Get it in Writing ( When Do Contracts Exist? ( Letter Agreements ( Licensing ( Considerations ( Specifying Usage ( A Note About Digital Media ( Terms and Conditions ( Indemnification Agreement ( Independent Contractor Agreement ( Estimate ( Assignment Confirmation ( Invoice ( Schedule Of Fees And Expenses ( Pre-Delivery Confirmation Facsimile ( Pre-Delivery Confirmation E-Mail ( Assignment Photography Delivery Memo ( E-Mail Cover ( Stock Photography Delivery Memo ( Stock Photography Invoice ( Letter Agreement Chapter 5: Licensing in the Digital Age Computer Technology ( Photography Processing Software ( Pricing and Licensing Software ( Internet Based Information ( Stock Agencies Online ( Fear of Digital ( Preying on Fear ( Photography Business Software ( Office Software Suites ( Word Processor ( Spreadsheet/Database ( Tracking Licenses and Uses ( Effective Enforcement ( Double Edge Chapter 6: Pricing Licenses Stock Means Residuals ( Stock Pricing Components ( Exceptions to the Rule ( Find the Exceptions ( Value vs. Price ( Exclusive or Non-Exclusive ( Stock Price List or Pricing System? ( Developing a Pricing System ( Determining a Base Price and Factors ( Assignment Licensing ( The 1909 Copyright Law ( Evolution of Assignment Pricing ( Characteristics of Assignment Photography Market Segments ( Rights and Market Segments ( Usage and Value ( Market Segment Pricing Relationships ( Pricing Reuse of Assignment Images ( The Final Step Chapter 7: Negotiating Licenses Negotiator's Traits ( The Aspects of Negotiation ( The Psychological Aspect ( The Methodology ( Psychology of Power ( Risk and Fear ( Negotiating Tactics ( All Rights and Buy Outs ( Negotiating Stock Photography License Fees ( Abstract Factors ( Exceptions to the Rule ( Risk Factor ( Sell the Image ( Price Levels ( Stay Focused ( The Bottom Line ( Finishing Up
Library of Congress Subject Headings for this publication:
Photography -- Business methods.
Copyright licenses -- United States.
License agreements -- United States.