Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Acknowledgments 000 1. The Illusion of Diffusion 000 2. Why We Embrace Novelties: Conditions That Foster Institutional Fads 000 3. The Fad Cycle: Emerging 000 4. The Fad Cycle: Surging 000 5. The Fad Cycle: Purging 000 6. Fad Dynamics 000 7. Becoming Fad-Proof 000 Notes 000 References 000 Index 000
Library of Congress Subject Headings for this publication:
Social institutions.
Fads -- Social aspects.
Diffusion of innovations.