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CONTENTS Acknowledgements 4 Dedication 5 Prologue 6 Number 25: "From Vietnam to Iraq" 10 George W. Bush v. John Kerry, President, 2004 Number 24: "It's a Jungle Out There" 26 Upton Sinclair v. Frank Merriam, Governor, California, 1934 Number 23: "Senator Pothole v. 'Putzhead'" 46 Alphonse D'Amato v. Charles Schumer, U.S. Senate, New York, 1998 Number 22: "Electronic Mudslinging" 59 Lyndon Johnson v. Barry Goldwater, President, 1964 Number 21: "The Art of War" 73 Jesse Helms v. Harvey Gantt, U.S. Senate, North Carolina, 1990 Number 20: "Homo Sapiens, Thespians, and Extroverts" 88 Claude Pepper v. George Smathers, U.S. Senate, Florida, 1950 Number 19: "Vote for the Crook: It's Important" 102 Edwin Edwards v. David Duke, Governor, Louisiana, 1991 Number 18: "Who's the Boss?" 116 Richard Daley v. Robert Merriam, Mayor, Chicago, 1955 Number 17: "Polluting the Garden State" 129 Frank Lautenberg v. Pete Dawkins, U.S. Senate, New Jersey, 1988 Number 16: "God Save the Republic...Please" 142 Rutherford Hayes v. Samuel Tilden, President, 1876 Number 15: "Rudy and the Jets" 155 Rudolf Giuliani v. David Dinkins, Mayor, New York City, 1993 Number 14: "A Jersey Street Fight" 167 Robert Torricelli v. Richard Zimmer, U.S. Senate, New Jersey, 1996 Number 13: "In this Corner...Little Lord Fauntleroy?" 180 John Tower v. Robert Krueger, U.S. Senate, Texas, 1978 Number 12: "Sex, Lies, and Videotape" 193 Charles Robb v. Oliver North, U.S. Senate, 1994 Number 11: "Claytie v. The Lady" 209 Clayton Williams v. Ann Richards, Governor, Texas, 1990 Number 10: "Richard Nixon v. The United States of America" 222 Richard Nixon v. George McGovern, President, 1972 Number 9: "Bye-Bye Blackbird" 236 Harold Washington v. Bernard Epton, Mayor, Chicago, 1983 Number 8: "America, Meet Willie Horton" 251 George H.W. Bush v. Michael Dukakis, President, 1988 Number 7: "Tricky Dick v. The Pink Lady" 267 Richard Nixon v. Helen Gahagan Douglas, U.S. Senate, California, 1950 Number 6: "Grantism and Mr. Greeley" 282 Ulysses S. Grant v. Horace Greeley, President, 1872 Number 5: "The First Campaign" 297 Thomas Jefferson v. John Adams, 1800 Number 4: "A House Divided" 311 Abraham Lincoln v. George McClellan, President, 1864 Number 3: "Mud, Mugwumps, and Motherhood" 328 Grover Cleveland v. James G. Blaine, President, 1884 Number 2: "The Dirtiest Campaign in American History?" 343 Andrew Jackson v. John Quincy Adams, President 1828 Number 1: "George Wallace and the Negro Block Vote" 358 George Wallace v. Albert Brewer, Governor, Alabama, 1970 Epilogue 373 Bibliography 378
Library of Congress Subject Headings for this publication:
Political campaigns -- United States -- History.
Advertising, Political -- United States -- History.
Negativism.