Table of contents for Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
TABLE OF CONTENTS
Part 1: Understanding the Hospitality and Tourism Marketing Process
1.	Introduction: Marketing for Hospitality and Tourism
2.	Service Characteristics of Hospitality and Tourism Marketing
3.	The Role of Marketing in Strategic Planning
Part 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies
4.	The Marketing Environment
5.	Marketing Information Systems and Marketing Research
6.	Consumer Markets and Consumer Buying Behavior
7.	Organizational Buyer Behavior of Group Market
8.	Market Segmentation, Targeting, and Positioning
Part 3: Developing the Hospitality and Tourism Marketing Mix
9.	Designing and Managing Products
10.	Internal Marketing
11.	Building Customer Loyalty through Quality
12.	Pricing Products: Pricing Considerations, Approaches, and Strategy
13.	Distribution Channels
14.	Promoting Products: Communication and Promotion Policy and Advertising
15.	Promoting Products: Public Relations and Sales Promotion
16.	Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing
Part 4: Managing Hospitality and Tourism Marketing
17.	Professional Sales
18.	Destination Marketing
19.	Next Year's Marketing Plan
Case Studies
Glossary
Index

Library of Congress Subject Headings for this publication:

Hospitality industry -- Marketing.
Tourism -- Marketing.