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TABLE OF CONTENTS Part 1: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning Part 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Marketing Information Systems and Marketing Research 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Market Segmentation, Targeting, and Positioning Part 3: Developing the Hospitality and Tourism Marketing Mix 9. Designing and Managing Products 10. Internal Marketing 11. Building Customer Loyalty through Quality 12. Pricing Products: Pricing Considerations, Approaches, and Strategy 13. Distribution Channels 14. Promoting Products: Communication and Promotion Policy and Advertising 15. Promoting Products: Public Relations and Sales Promotion 16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing Part 4: Managing Hospitality and Tourism Marketing 17. Professional Sales 18. Destination Marketing 19. Next Year's Marketing Plan Case Studies Glossary Index
Library of Congress Subject Headings for this publication:
Hospitality industry -- Marketing.
Tourism -- Marketing.