Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents Foreword Preface 1 Seafood and Aquaculture Markets 2 Demand and Supply of Seafood and Aquaculture Products 3 Aquaculture Marketing Concepts 4 Aquaculture Growers and their Marketing Choices 5 Seafood and Aquaculture Product Processing 6 Participation and Leadership In Marketing Channels 7 Marketing by Farmer Groups 8 Wholesaler Marketing 9 Market Trends 10 The International Market for Seafood and Aquaculture Products 11 Policies and Regulations Governing Aquaculture 12 Planning Marketing Strategies (Identifying Target Markets) 13 Marketing Research Methodologies Annotated Bibliography of Aquaculture Marketing Information Sources Annotated Webliography of Sources of Data and Information for Aquaculture Marketing Glossary Index
Library of Congress Subject Headings for this publication:
Aquaculture industry.
Seafood industry.
Aquaculture -- Marketing.
Seafood -- Marketing.
Aquaculture industry -- United States.
Seafood industry -- United States.