Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Table of Contents Dedication Acknowledgements Prologue from Julie Aigner Clark, Founder of Baby Einstein Foreword from Soledad O'Brien, anchor for CNN's American Morning Myth Busting Introduction Chapter 1: Taking Your First Steps Chapter 2: Knowledge is a Mom's Best Friend Chapter 3: From Your Mind's Eye to the Palm of Your Hand: Creating Your Prototype Chapter 4: Put on Your Detective Hat: Market Research Chapter 5: Protect yourself: All about patents, copyrights and trademarks Chapter 6: Getting the Goods: Manufacturing Chapter 7: Taking care of business: Setting up shop Chapter 8: Making the Sale: Getting Your Product on Store Shelves Chapter 9: Blowing your Horn: Marketing that Works! Chapter 10: Finding a partner: Licensing 101 Appendix 1: Website resources Appendix 2: Business Forms Index About the Author Special Invitation
Library of Congress Subject Headings for this publication:
New business enterprises -- Management.
Women-owned business enterprises -- Management.