Table of contents for Comedy writing secrets : the best-selling book on how to think funny, write funny, act funny, and get paid for it / by Mel Helitzer with Mark Shatz.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Table of Contents
Part I: The Basics of Humor Writing 
Chapter 1: The Importance of Humor Writing
Learn the three "R's of comedy: Gain Respect, make people Remember you, and be 
Rewarded for being funny. Make out your MAP for success and use "what if's" to 
rearrange reality into funny patterns.
Chapter 2: Why We Laugh
We laugh because of surprise, superiority, biological inclinations, incongruity, 
ambivalence, releasing tension, filling in configurations, and psychology-all of which 
boils down to superiority.
Chapter 3: The Anatomy of Humor
Learn the essentials of humor-Target, Hostility, Realism, Exaggeration, Emotion, and 
Surprise. These six factors add up to the THREES formula.
Part II: Humor Writing Techniques 
Chapter 4: POW: Play on Words
POW packs a punch: use clichÄs and double entendres as springboards to humor.
Chapter 5: More Play on Words: The Simple Truth and the Take-Off
The whole truth and nothing but the truth can be funny ("Call me a taxi." "OK, you're a 
taxi!"). Also, use the take-off to complete clichÄs with audacious conclusions.
Chapter 6: Play on Words: Brainstorming Techniques
	Brainstorm possible jokes by listing and associating humor combinations. 
Chapter 7: The Next Giant Step: Reverses
Turn ideas upside down, inside out, and every which way but dull or obvious. Don't 
telegraph your jokes or the audience will predict your punch line and forget to laugh.
Chapter 8: The Harmony of Paired Elements: Synonyms, Homonyms, and Antonyms
Sticks and stones can break your bones, but sticks and clubs are funny!
Chapter 9: Bewitched, Bothered, and Bewildered: Triples
Preparation + anticipation + payoff = funny.
Chapter 10: Exaggerated and Understated Realism
Make mountains out of molehills (for large moles, naturally) and squeeze mountains of 
meaning into the smallest gags.
Chapter 11: Funny Words and Foul Language
Surprise 'em or shock 'em: Humor can be a four-letter word, especially if you can't spell.
Part III: Writing for Specific Humor Markets 
Chapter 12: Testing-One, Two, Three-Writing Humor for Speeches
How to prepare a speech, choose the right title, deliver the speech, and pick the audience 
out of the aisles afterward.
Chapter 13: Stand-Up or Sit Down: Humor for Live Entertainers
Comedians do it standing up, but you don't have to take inexperience lying. Develop one 
of the Masks of Comedy to create a comic character. Not only will your jokes be funnier, 
you'll project a funny attitude.
Chapter 14: Print Humor: Columns, Articles, and Fillers
Write humorous pieces for newspapers, magazines, and the Internet.
Chapter 15: Saw the Picture, Loved the Gag: Humor for Cartoons and Greeting Cards
Write one-liners and invent funny visuals for single-panel cartoons, political cartoons, and 
greeting cards.
Chapter 16: The Scarce Comedy-ty: Writing for TV Sitcoms
Try one of the tried-and-true formats for consistent audience appeal, such as family 
aggression, mistaken assumptions, or physical mishaps (watch that banana peel!).
Chapter 17: We Mean Business
	Learn how to advertise products and promote your business by using humor in sales, 
advertising, TV and radio commercials, and newsletters.
Chapter 18: Teach, Learn, and Laugh
Use humor to grab students' attention and transform tedious presentations into 
memorable ones.
Chapter 19: That's a Wrap
	Fuel your comedic imagination with dozens of writing exercises.
Appendix A: Glossary
Key words every humorist needs to know.
Appendix B: Resources for a Humor Writer's Library
Books and Internet resources for the professional humorist.

Library of Congress Subject Headings for this publication:

Wit and humor -- Authorship.