Bibliographic record and links to related information available from the Library of Congress catalog.
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Contents Chapter 1: What Is Color? Chapter 2: Color Theory Chapter 3: Color Meanings Chapter 4: Color Systems Chapter 5: Ten Rules for Color Usage 1. Convey Information 2. Create Color Harmony 3. Attract and Hold Attention 4. Context Iis Everything 5. Experiment!ation Is Key 6. Know That People See Color Differently 7. Assist in Mnemonic Value 8. Think Aabout Composition 9. Use Standardized Color Systems 10. Understand Limitations Chapter 6: Color Talk Chapter 7: Case Studies AdamsMorioka, Inc., Beverly Hills, CA, USA Brand New School, Santa Monica/New York, USA Chimera Design, St. Kilda, Victoria, Australia Dynamo, Dublin, Ireland Fauxpas Grafik, Zurich, Switzerland Green Dragon Office, Los Angeles, USA Johnson banks, London, UK Uwe Loesch, Erkath, Germany Lorenc + Yoo Design, Atlanta, USA Lust, The Hague, Netherlands Methodologie, Inc., Seattle, USA Morla Design, San Francisco, USA Ogilvy & Mather/Brand Integration Group, New York/Los Angeles, USA Pentagram, London, UK Segura, Inc., Chicago, USA Steinbranding, Buenos Aires, Argentina Palette Gallery Resources
Library of Congress Subject Headings for this publication:
Graphic arts -- Technique.
Commercial art -- Themes, motives.
Color in advertising.
Color in design.
Color -- Psychological aspects.