Table of contents for Color design workbook : a real-world guide to using color in graphic design / by Terry Lee Stone, with Sean Adams and Noreen Morioka ; designed by Sean Adams ; acquisitions coordination by Victoria Lam.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Chapter 1: What Is Color? 
Chapter 2: Color Theory
Chapter 3: Color Meanings 
Chapter 4: Color Systems
Chapter 5: Ten Rules for Color Usage
1.	 Convey Information 
2.	 Create Color Harmony
3.	 Attract and Hold Attention 
4.	 Context Iis Everything 
5.	 Experiment!ation Is Key 
6.	 Know That People See Color Differently 
7.	 Assist in Mnemonic Value 
8.	 Think Aabout Composition
9.	 Use Standardized Color Systems
10.	 Understand Limitations 
Chapter 6: Color Talk
Chapter 7: Case Studies
AdamsMorioka, Inc., Beverly Hills, CA, USA
Brand New School, Santa Monica/New York, USA
Chimera Design, St. Kilda, Victoria, Australia
Dynamo, Dublin, Ireland
Fauxpas Grafik, Zurich, Switzerland
Green Dragon Office, Los Angeles, USA
Johnson banks, London, UK
Uwe Loesch, Erkath, Germany
Lorenc + Yoo Design, Atlanta, USA
Lust, The Hague, Netherlands
Methodologie, Inc., Seattle, USA
Morla Design, San Francisco, USA
Ogilvy & Mather/Brand Integration Group, New York/Los Angeles, USA
Pentagram, London, UK
Segura, Inc., Chicago, USA
Steinbranding, Buenos Aires, Argentina
Palette Gallery
Resources

Library of Congress Subject Headings for this publication:

Graphic arts -- Technique.
Commercial art -- Themes, motives.
Color in advertising.
Color in design.
Color -- Psychological aspects.