Table of contents for Effective internal communications for public relations / Lyn Smith.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Contents
 About the author
Acknowledgements
Introduction
PART 1SETTING THE SCENE
1. What is internal communication?
The history
Technology added
Where it sits in the organization
2. What does it take to be an internal communicator?
Where to now for the internal communicator?
How others see it
3. Your audience -- who are they?
Front-line staff
Supervisors/line managers
Senior management/middle management
Board/director
Voluntary sector -- trustees, volunteers, members
At one remove
Creatives and specialists
Diversity
Segmentation -- the way ahead
4. Theories into practice	
The four cultures of the organization
Process this way or give us a sign
Golden Oldie revisited
Semiotics -- reading the signs
Focus on the mass or the individual
The individual revisited
Shall we dance? The cooperative model
Computer-mediated communication and the implications
5. Managing internal communication in-house
The business case
Who does it
So human resources or public relations?
6. Outsourcing the IC function
The business case
What consultancies can offer
Reasons to be cautious
Getting the best from your consultancy
7. How the legal framework fits in
General communication minefields
In the workplace itself
8. The channels, vehicles and activities
What is the message?
Face to face -- one to one
Face to face -- en masse
Print
Broadcast and audio-visual
Internet driven
Corporate glue -- games etc.
Events
Environment
Corporate social responsibility
9. Who uses which media for what
The manager's perspective
Top down -- but what about the workers?
Ensuring someone is listening
Unblocking the blockages
Media or symbol?
The invisible web
10. The receiving end
Staff perceptions
Is there anybody there?
Involvement the key
Last on the bandwagon?
Give them what they need to do the job
The in-house language
Upwards communication
Conclusions to be drawn
11. Communicating with special groups
Tapping into cultural diversity
The differently abled
Age, gender and sexual orientation
Working from home or out on the road
The unpaid heroes
Micro-organizations
Conclusions
12. The globally dispersed workforce
Practical advice 
The consultancy approach
Things to think about -- pan-EMEA and beyond
PART 2 GETTING IT RIGHT -- PRACTICAL APPLICATION
13. How to do it -- setting about communication
What your people want to hear
14. We can all talk can't we? Face-to-face
Listening in on easy conversation
How others do it
Overcoming presentation sickness
15. The creative aspects -- writing, editing and designing it yourself
Capturing the spark
Sparking ideas together
Sexing up the mission statement
Think visually
Back to the written word
Managing the editorial panel
It's the overall look that counts
What to put in
The annual report
16. Publishing the printed word -- the logistical aspects
Using the professional typesetter and printer
Deploying colour and typeface
Pagination and other weighty issues
17. Broadcast -- do it yourself or call in the experts?
Celebrities -- home grown or real?
Working with the professionals
18. Managing change
Networks
Integrated communication
19. Signposting the ether
E-mail -- getting it right
Email -- getting it wrong
Texting -- both pro and con
Winding up the intranet
Writing online
Getting the content right online
Intranet of record
20. How to measure success
Benchmarking
Surveys
Audits
Other ways in
Looking back and onwards
21. How to make it happen -- gone shopping!
Starting from scratch
Where to look
Preparing the brief
Interviewing likely contenders
So what next?
Working with suppliers
22. Internal communications -- the future
Job of the future
Office of the future
New media of the future
Function of the future
Technology -- platform or driver? 
Appendix 1. Internal communication knowledge and skills
Appendix 2. Communications in the public sector -- a snapshot
Appendix 3. Setting up an internal communications function -- things to consider
Appendix 4. Useful addresses
References 
Further reading
Index

Library of Congress Subject Headings for this publication:

Communication in management.
Public relations.