Table of contents for The entrepreneur and small business problem solver / William A. Cohen.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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TABLE OF CONTENTS
Chapter 1	So You Want To Go Into Business for Yourself
WORK SHEET 1 DO YOU HAVE "THE RIGHT STUFF" FOR OWNING YOUR OWN BUSINESS?
Section I	FINANCIAL PROBLEM SOLVING
Chapter 2 	What You Need to Know About The Legal Aspects of Going into Business 
WORK SHEET 1: (DAILY, WEEKLY OR MONTHLY) SUMMARY OF CASH RECEIPTS
WORK SHEET 2: EXPENSE LEDGER
WORK SHEET 	3: EXPENDITURE SUMMARY
WORK SHEET 	4: INVENTORY PURCHASE JOURNAL
WORK SHEET 	5: EMPLOYEE COMPENSATION RECORD
WORK SHEET 	6: ACCOUNTS RECEIVABLE FOR CREDIT SALES
WORK SHEET 	7: MEETING TAX OBLIGATIONS
Chapter 3	Sources of Capital and How to Get a Loan 
WORK SHEET 	1: WHICH TYPE OF FUNDING SHOULD YOU USE?
Chapter 4	Business Insurance - What You Need and What You Don't
WORK SHEET 	1: SAVING MONEY WITH YOUR INSURANCE
WORK SHEET 	2: INSURANCE CHECKLIST
Chapter 5	Mastering Financial Management Will Make You Profitable
WORK SHEET 	1: ATTAINING AND MAINTAINING PROFITABILITY, PART1
WORK SHEET 	2:ATTAINING AND MAINTAINING PROFITABILITY, PART 2
WORK SHEET 3: ATTAINING AND MAINTAINING PROFITABILITY, PART 3
WORK SHEET 4: ATTAINING AND MAINTAINING PROFITABILITY, PART 4
WORK SHEET 5: ATTAINING AND MAINTAINING PROFITABILITY, PART 5
WORK SHEET 6: ATTAINING AND MAINTAINING PROFITABILITY, PART 6
Chapter 6	When to Give Credit and How To Collect Money Owed You
WORKSHEET 1: CREDIT AND CREDIT COLLECTION POLICIES CHECKLIST
WORKSHEET 2: A PERSONAL CREDIT APPLICATION 
WORKSHEET 3: A BUSINESS CREDIT APPLICATION
WORKSHEET 4: COLLECTION LETTER 1
WORKSHEET 5: COLLECTION LETTER 2
WORKSHEET 6: COLLECTION LETTER 3
Chapter 7	Record Keeping is Vital --- What You Need and How to Keep Records Easily
WORK SHEET 1: SMALL BUSINESS FINANCIAL STATUS CHECKLIST
Chapter 8	How to Do Marketing Research Easily and Quickly at Low Cost
WORK SHEET 1: DESIGNING YOUR OWN MARKETING RESEARCH QUESTIONNAIRE
WORK SHEET 2: APPRAISING YOUR PRIMARY RESEARCH STUDY
Section II MARKETING PROBLEM SOLVING
Chapter 9	How to Find and Introduce a New Product or Service 
WORK SHEET 1: IMPORTANT QUESTIONS TO ASK YOURSELF BEFORE DEVELOPING A NEW PRODUCT
WORK SHEET 2: SCREENING QUESTIONS
WORK SHEET 3: QUICK GO-NO-GO CHECKLIST 
WORK SHEET 4: SELECTING PRODUCTS OR SERVICES FROM MANY OPPORTUNITIES 
WORK SHEET 5: THINGS TO CONSIDER IF NEW PRODUCT/SERVICE INTRODUCTION IS FAILING
Chapter 10	How to Price Your Products and Services for Maximum Profits
WORK SHEET 1: ESTABLISHING COSTS, SALES VOLUME, AND PROFITS
WORK SHEET 2: CHECKLIST FOR A SMALL RETAILER
Chapter 11	How To Build Your Business With Advertising And Publicity
WORK SHEET 1: DEVELOPING PROFILES OF YOUR TARGET MARKETS
WORK SHEET 2: ESTABLISHING AN ADVERTISING AND PUBLICITY BUDGET
Chapter 12 How to Sell and Build Your Own Sales Organization
WORKSHEET 1: SALES INTERVIEW OBJECTIVE ASSESSMENTS
WORKSHEET 2: INFORMATION REQUIRED FROM POTENTIAL SALESPEOPLE
Chapter 13 How to Make Money with Trade Shows
WORKSHEET 1: DETERMINING YOUR OBJECTIVES AND FOCUSING YOUR RESOURCES
WORK SHEET 2: HOW TO DECIDE WHICH TRADE SHOWS TO ATTEND
WORK SHEET 3: DETERMINING THE SIZE OF BOOTH YOU NEED
Chapter 14	 Everything You Need to Know about E-Commerce Marketing
WORK SHEET 1: CHECKLIST FOR DEVELOPING A WEB SITE
WORK SHEET 2: CHECKLIST FOR GETTING LISTED IN A TOP POSITION WITH SEARCH ENGINES
WORK SHEET 3: CHECKLIST FOR PROMOTING YOUR WEB SITE
Chapter 15	How to Develop a Marketing /Business Plan 
WORK SHEET 1: MARKETING PLAN ACTION DEVELOPMENT SCHEDULE
WORK SHEET 2: INFORMATION YOU NEED FOR YOUR MARKETING PLAN
WORK SHEET 3: GOALS, OBJECTIVES, AND DIFFERENTIAL ADVANTAGE
Section III MANANAGEMENT PROBLEM SOLVING
Chapter 16	How to Protect Your Idea 
WORK SHEET 1: CHECKLIST FOR OBTAINING A PATENT
WORK SHEET 2: CHECKLIST FOR OBTAINING A COPYRIGHT
WORK SHEET 3:CHECKLIST FOR OBTAINING A TRADEMARK
Chapter 17 How to Recruit Employees 
WORK SHEET 1: FORECASTING LABOR REQUIREMENTS
WORK SHEET 2: JOB SPECIFICATION FORM
Chapter 18 How to Manage Your Most Valuable Resource: People
WORK SHEET 1: JOB ANALYSIS
WORK SHEET 2: WRITING A JOB DESCRIPTION
WORK SHEET 3: COMPENSATION COMPARISONS
WORK SHEET 4: GRAPHIC SCALE PERFORMANCE RATING
WORK SHEET 5: FORCED CHOICE EMPLOYEE RATING SHEET
Chapter 19	How to Protect Your Business and Avoid Getting Ripped Off 
WORK SHEET 1: BURGLARY PREVENTION
WORK SHEET 2: ROBBERY PREVENTION
WORK SHEET 3: SHOP LIFTING PREVENTION
Chapter 20 How to Use the Computer and Advanced Technologies to 
		Stay Ahead of the Competition
WORK SHEET 1: COMPUTER/EQUIPMENT COMPARISON CHECKLIST
APPENDIX
Appendix	201 Useful Internet Sites For Entrepreneurs and Small 
		Businesses									 

Library of Congress Subject Headings for this publication:

Small business -- Handbooks, manuals, etc.
Entrepreneurship -- Handbooks, manuals, etc.