Table of contents for Opening a restaurant or other food business starter kit : how to prepare a restaurant business plan & feasibility study : with companion CD-ROM / by Sharon Fullen.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


Counter
Intro	6
Your Elevator Speech	6
Chapter 1 - What is a Business Plan?	7
Why Do I Need A Plan?	7
How You Can Benefit	7
Great Risks, Great Rewards	8
No Profits - No Reason	8
Who Should Review Your Business Plan?	8
Other Outside Advisors and Consultants	9
Who Will Use Your Business Plan?	9
Confidentiality/Non-disclosure Agreements	9
What Interested Parties Should Find In Your Plan	9
Your Family	9
Your Partners	10
Your Lender	10
Your Investors	11
Your Partners	11
Your Employees	12
Your Suppliers	12
Chapter 2 - Who Should Write Your Business Plan?	13
But I Only Want to be a Restaurateur	13
Web-based Advice	13
Business Plan Classes	13
Local Classes	13
Online Classes	14
Teleclasses	14
Seminar Workshops	14
Software-Specific Classes	14
Books	14
Software Programs	14
Chapter 3 - Hiring a Business Plan Writer	15
What It Will Cost You	15
Searching for a Business Plan Writer	16
Tell Them What You Need	16
Tell Them What You Want	16
Tell Them When You Need It	16
Tell Them What Resources You Have	16
Write An RFP	16
If I Could Only Write an RFP	16
Contracts & Agreements	17
Confidentiality/Non-Disclosure Clauses	17
Chapter 4 - Business Plan Software	18
Too Good to Be True	18
Try Before You Buy	18
Your Software Choices	18
Accounting Software	18
Word Processing Software	19
Spreadsheet Software	19
Presentation Software	19
More Free Templates	19
Business Plan Specific Software	19
Popular Business Plan Packages	20
Stand-alone Products	20
Template Products	21
For Mac Users	21
Online Planning	21
Check with Your Restaurant Association	22
Still Don't Know What to Buy?	22
Chapter 5 - What Does a Good Business Plan Contain?	23
Standard Business Plan Format	23
Cover Page	24
Executive Summary	24
Background Information	25
Financial Resources	25
Business Concept	25
Business Goals and Objectives	26
General Description of Business	27
Description of Products/Services	27
From Your Lists to Your Plan	28
Management Structure and Organization	29
Your Management Team	29
Your Key Personnel	30
Outside Support	31
Organizational Chart	31
The Next Three Big Sections	31
Coming to a Conclusion	31
Support Documents	32
Let's Jump Back	32
Chapter 6 - Writing a Feasibility Analysis	33
Hiring a Study Consultant	33
Preparing Your Analysis	33
Concept Analysis	34
Location Analysis	34
Have Concept, Need Location	35
Have Location, Need Concept	35
Should I Buy Someone Else's Restaurant	35
Execution Analysis	38
Fine-Tuning Your Idea	38
Financing Needs	39
Does It Make Good Fiscal Sense?	39
Capturing Your Fair Share	39
Problems and Solutions	40
Entrepreneurs Aren't Super Heroes	40
Not Enough Strength	42
Do I Need It and Can I Afford it?	42
Do-It-Yourself Feasibility Studies	43
Writing Your Feasibility Analysis	43
What To Do If The Answers Are Negative.	44
Chapter 7 - Your Marketing Plan	46
Market Analysis	46
The Food Service Industry	46
Your Territory	46
Your Location	47
Your Competition	47
Your Customers	48
Your Ideal Customer	48
Your Customer's Needs	48
Establishing the Need	48
Your Solutions	49
Your Niche	50
Your Brand	50
Your Outreach	50
Developing Your Advertising	51
Advertising Budgets	52
Chapter 8 - Financial Data	53
Your Financial Management Plan	53
Starting Out Needs	53
Operating Budget	54
Loan Application	54
Capital Equipment and Supply List	55
Crunching More Numbers	55
Balance Sheet	55
Breakeven Analysis	56
Income Projections	56
Pro-forma Cash Flow	57
Chapter 9 - Researching Your Business Concept	58
Researching Your Market and Competition	58
Location...Location...Location	58
Location = Customers	58
Building Your Own	58
Buying an Existing Business	59
Buying Costs	59
Leasing Space	60
Geographically-based Research	61
Observation Techniques	61
Ask Questions	61
Getting Organized	62
Create a Research List	63
Assumptions Are Not Conclusions	63
Types of Research	64
Secondary Research	65
Ask for Help	65
The Art of Asking For Research Help	66
Hiring Research Help	66
Hire a Financial Expert	67
Chapter 10 - Writing Your Plan	68
Gather Your Data	68
"Blank Screen Go Away"	68
Coping With Writer Anxiety	68
Writing Formally	68
Using an Outline Format	69
The Most Important Advice I Can Give You	69
Chapter 11 - Getting Your Plan "Published"	70
Making a Great Presentation	71
Ready to Print	71
Paper Please	71
Holding It All Together	72
While You Are At the Office Supply Store...	72
Assembling Your Plan	72
Chapter 12 - Mini Strategic Plans	73
Internal Business Plans	73
Chapter 13 - Revising and Updating Your Business Plan	74
Plan B	74
Keeping Your Plan Fresh and Viable	74
Should You Rewrite Your Plan?	75
Chapter 14 - Business Plan Writing Resources	76
Accounting	76
Advertising	76
Books, Magazines and Software	76
Business Structure	76
Feasibility Study Resources	76
Financial Planning for Restaurants	76
Food Service Industry Publications	76
Government Resources	77
Industry Demographics and Research	77
Research Methods	77
Restaurant Owner Support	77
Small Business Development & Support	77
Training Classes, Seminars, Workshops and Web-based Education	77
Trade Associations	77
Start Up Expense Worksheet	79
Chapter 15 - sample business plan
Intro
Starting your own restaurant is an exciting adventure. Close your eyes and visualize how the dining room looks, lust for the latest cooking equipment, smell your signature dish and see the faces of happy customers. Now think about writing a business plan for your new restaurant. Jars your eyes open and makes you sweat, doesn't it! Take a deep breath, help is on the way. [Book title] was written to give first-time entrepreneurs and seasoned restaurateurs the support and guidance they need to make their daydreams a reality.
You've taken a big first step by purchasing this book. Perhaps your banker or lender has told you that he MUST have a copy of your business plan or a friend suggested that you write a business plan. At this point, you may not actually know why you should bother. Just like writing a school paper, you probably are approaching this reluctantly. There are businesses that become successful without a business plan - but significantly more fail to plan and then fail to succeed. 
There is no magic wand you can wave to speed you through the tough aspects of launching and operating a food service establishment - but with good planning, you can minimize the pain and maximize the benefits. The goal of this book is to help you - P.L.A.N.
Prepare For Success
Learn How To Be Profitable
Act, Not React
Navigate Pitfalls
Your Elevator Speech
Your elevator speech, which should take about the length of an elevator ride to deliver, is a brief description that neatly sums up your business concept. It isn't just a lifeless declaration - "I want to start a Chinese restaurant." It is a statement that captures the excitement and potential of your idea - "I'm starting a trendy restaurant featuring exquisite dinners from every region of China. I've hired a chef from a trendy New York establishment and renowned restaurant designer Barbara Lazaroff is working with us."
Imagine you were alone in an elevator with billionaire Donald Trump. Here is your chance to pitch your idea to him. Can you capture his attention, sell him on your idea and intrigue his entrepreneurial spirit before you reach the 22nd floor?
Your elevator speech is also a useful tool that helps you focus on your goals. You'll find several ways to build upon your elevator speech throughout the book. Now set aside some quiet time with a pad and paper (or make your notes right on these pages) and start the process of creating your own plan for success. 
 

Library of Congress Subject Headings for this publication:

Restaurant management.
New business enterprises -- Management.
Small business -- Management.