Table of contents for A handbook of corporate communication and strategic public relations : pure and applied / edited by Sandra Oliver.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Section One: Corporate Communication at National Level
Diversity Programmes: in the contemporary corporate environment û Don Swanson
A practice approach to designing and change communication programme û Deborah barrett
corporate and government communication: relationships, opportunities and tensions û Kevin moloney
corporate communication û in listed and unlisted family enterprises û liam OÆMorain
Public Sector Corporate Communication: Strategic Challenges for the Executive û J Paulo Kuteev-Moreira
Public relations and democracy û Jacquie LÆEtang
Knowledge Management for Best Practice û Stephen Roberts
SECTION 2: CORPORATE COMMUNICATION AT INTERNATIONAL LEVEL
Communication Audits: Building worldclass communication systems û Dennis Tourish & Owen Hargie
The Impact of Terrorist Attacks on Corporate Public Relations û Donald Wright
Different Corporate Communication Practice in Successful and Unsuccessful Companies û Colin Coulson-Thomas
Advertising and Public Relations in China û Wen-Ling Liu
Corporate and Organizational Communication û Michael Goodman
Assessing Integrated Corporate Communication û David Picton
New Technology and the Changing Face of Corporate Communication û Martin Sims
The Olympic Games: A framework for International PR û Y Harahousou, C Kambitsis, A Haviara and N Theodorakis
SECTION 3: MANAGING IMAGE, IDENTITY AND REPUTATION
The Chinese dimension û Marion Burghasen and Ying Fan
Corporate Reputation û Philip Kitchen
Corporate Communication for Continuity Planning û Sandra Oliver
PR Crisis Management in the Internet Mediated era û David Phillips
Reputation and leadership in a Broadcast company û Sandra Oliver and Clive Allen
Facets of the Global Corporate Brand û TC Melewar and Chris McCann
SECTION FOUR: THE FUTURE IS NOW
Priorities Old and New for UK PR Practice: Gerald Chan
Visualising the message: Why semiotics is the way forward û Reginald Watts
Methodological Issues for Corporate Communication Research û Richard Varey
Communication for Creative Thinking in a Corporate Context û Glenda Jacobs
Language as a Corporate Asset û Krishna Dhir
The Global Village: ItÆs here! û Michael Moreley
Ethics and the corporate communicator û Albert Atkinson
The new frontier for public relations û Richard Dolphin 




Library of Congress Subject Headings for this publication: Communication in management, Communication in organizations, Public relations