Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Section One: Corporate Communication at National Level Diversity Programmes: in the contemporary corporate environment û Don Swanson A practice approach to designing and change communication programme û Deborah barrett corporate and government communication: relationships, opportunities and tensions û Kevin moloney corporate communication û in listed and unlisted family enterprises û liam OÆMorain Public Sector Corporate Communication: Strategic Challenges for the Executive û J Paulo Kuteev-Moreira Public relations and democracy û Jacquie LÆEtang Knowledge Management for Best Practice û Stephen Roberts SECTION 2: CORPORATE COMMUNICATION AT INTERNATIONAL LEVEL Communication Audits: Building worldclass communication systems û Dennis Tourish & Owen Hargie The Impact of Terrorist Attacks on Corporate Public Relations û Donald Wright Different Corporate Communication Practice in Successful and Unsuccessful Companies û Colin Coulson-Thomas Advertising and Public Relations in China û Wen-Ling Liu Corporate and Organizational Communication û Michael Goodman Assessing Integrated Corporate Communication û David Picton New Technology and the Changing Face of Corporate Communication û Martin Sims The Olympic Games: A framework for International PR û Y Harahousou, C Kambitsis, A Haviara and N Theodorakis SECTION 3: MANAGING IMAGE, IDENTITY AND REPUTATION The Chinese dimension û Marion Burghasen and Ying Fan Corporate Reputation û Philip Kitchen Corporate Communication for Continuity Planning û Sandra Oliver PR Crisis Management in the Internet Mediated era û David Phillips Reputation and leadership in a Broadcast company û Sandra Oliver and Clive Allen Facets of the Global Corporate Brand û TC Melewar and Chris McCann SECTION FOUR: THE FUTURE IS NOW Priorities Old and New for UK PR Practice: Gerald Chan Visualising the message: Why semiotics is the way forward û Reginald Watts Methodological Issues for Corporate Communication Research û Richard Varey Communication for Creative Thinking in a Corporate Context û Glenda Jacobs Language as a Corporate Asset û Krishna Dhir The Global Village: ItÆs here! û Michael Moreley Ethics and the corporate communicator û Albert Atkinson The new frontier for public relations û Richard Dolphin
Library of Congress Subject Headings for this publication: Communication in management, Communication in organizations, Public relations