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CONTENTS Foreword by Bill Nye Acknowledgments Introduction: Only Connect: Linking the Public with Current Scientific Research Graham Farmelo SECTION 1: ON THE HISTORY AND CHALLENGES OF PUBLIC UNDERSTANDING OF RESEARCH 1. La buona e non mascherata filosofia, or the Exhibitionists Larry Stewart 2. The Challenge and the Opportunity of Presenting "Unfinished Science" John Durant SECTION 2: PUBLIC UNDERSTANDING OF RESEARCH: THE BIG OPPORTUNITIES AND ISSUES 3. Different Ways of Looking at Public Understanding of Research Bruce V. Lewenstein and Rick Bonney 4. Museums as Agora: Diversifying Approaches to Engaging Publics in Research Albert A. Einsiedel, Jr. and Edna F. Einsiedel 5. Evaluating Public Understanding of Research Projects and Initiatives Martin Storksdieck and John H. Falk 6. What About the Audiences?: Tailoring Public Understanding of Research Programs for Museum Visitors Heather Mayfield 7. Dangerous Ground?: Public Engagement with Scientific Controversy Xerxes Mazda 8. Improving Public Understanding of Scientific Research: A View from the Research Side Chris Paola 9. New Alliances to Promote the Public Understanding of Research Peter J. Bruns and Mark D. Hertle 10. Collaboration and the Public Understanding of Current Research Larry Bell 11. Funding and Institutional Issues Related to Public Understanding of Research Laura Martin, Rob Semper, and Sally Duensing SECTION 3: SOME EMERGING PUBLIC UNDERSTANDING OF RESEARCH STRATEGIES AND APPROACHES 12. Understanding the Process of Research Rick Bonney 13. Production Aspects of Promoting Public Understanding of Research David Ucko 14. Bridging the Gap: Interpreting Current Research in Museum Settings Carol Lynn Alpert 15. At the Cutting Edge: Showcasing Research Through a Public Exhibition Center Christine Cansfield-Smith 16. Catching Science in the Act: The Mysteries of Çatalhöyük Don Pohlman 17. Public Understanding of Research in a Natural History Museum: The Darwin Centre Sir Neil Chalmers SECTION 4: WHAT MUSEUMS CAN LEARN FROM MEDIA PUBLIC UNDERSTANDING OF RESEARCH INITIATIVES 18. Emerging Best Practices at Research-Performing Institutions Rick Borchelt 19. It's the Way You Tell 'Em Tim Radford 20. Covering Science at the New York Times Cornelia Dean 21. Nova: The Leading Edge Nancy Linde 22. Earth and Sky: Some Challenges of Communicating Scientific Research on the Radio Marc Airhart 23. Crossing the Public and Commercial Broadcasting Barriers Eliene Augenbraun Afterword: Not so Fast: Some Thoughts on Re-Visioning Public Understanding of Research Don Pohlman Appendix: Background and Thoughts on Museums, Media and the Public Understanding of Research: An International Working Conference David Chittenden Bibliography for Public Understanding of Research Carol Bossert Index About the Contributors
Library of Congress Subject Headings for this publication: Museums Social aspects, Museum exhibits Social aspects, Science Social aspects, Research Public opinion, Communication and culture, Cultural property Protection, Museums Historiography, Museums Philosophy