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Table of Contents Chapter 1: Hunting Words Chapter 2: Camouflage and Code Names Chapter 3. BlackBerry Sends a Quick Message Chapter 4: Maverick Thinking Chapter 5. Accenture Adapts to the Future Chapter 6: Into the Vernacular Chapter 7. Love Is the Drug Chapter 8: Getting the Word Out Chapter 9. Stories Chapter 10: Futurecasting Chapter 11. Summing Up Acknowledgements Notes
Library of Congress Subject Headings for this publication: Brand name products Case studies, Business names Case studies, Advertising, Marketing, Creative ability in business