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Contents ACKNOWLEDGMENTS vii INTRODUCTION 1 1. How to Think about Consumer Culture 15 It's about More than Values 15 Culture and Belief 19 Religion and Culture 23 A Working Model of Culture 25 Conclusion 30 2. The Commodification of Culture 32 Commodification 33 Twentieth-Century Capitalism 39 The Commodification of Culture 54 Post-Fordism 66 Conclusion 71 3. Consumer Religion 73 Gregorian Chant, Herman Melville's Nephew, and the Marquis de Sade 74 The Dual Dynamisms of Commodification in Religion 77 The Consumer Self and Religious Traditions 84 Religious Leaders and the Media 94 Style and Reception 103 Conclusion 105 4. Desire and the Kingdom of God 107 The Origins of Consumer Desire 111 The Nature of Consumer Desire 116 Consumer and Religious Desires 126 Conclusion 144 5. The Politics of Consumption 146 The Seriousness of Conspicuous Consumption 148 Pierre Bourdieu and Distinction 150 The Agency of Consumers 153 Conclusion 162 6. Popular Religion in Consumer Culture 164 Theology and Popular Religion 165 Orsi and Devotion to St. Jude 167 "Lived" Religion and Theology 171 Tradition and Bricolage 174 Conclusion 176 7. Stewarding Religious Traditions in Consumer Culture 179 Countering Commodification in General 182 Countering the Commodification of Culture 192 Countering the Commodification of Religion 194 Conclusion 223 CONCLUSION 225 NOTES 229
Library of Congress Subject Headings for this publication: Consumption (Economics) Religious aspects Christianity, Christianity and culture