Table of contents for Marketing heritage : archaeology and the consumption of the past / edited by Yorke Rowan and Uzi Baram.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CONTENTS
Preface
Section I: Introduction 
Chapter 1 "Archaeology after Nationalism: Globalization and the Consumption of the Past" 
Uzi Baram and Yorke Rowan
Section II: The Legal and Historical Context for Marketing Heritage
Chapter 2 "International Conventions and Cultural Heritage Protection"
Bonnie Magness-Gardiner
Chapter 3 "The Politics of Playing Fair, or, Who's Losing Their Marbles?"
Morag Kersel
Chapter 4 "From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization" 
Steve Vinson
Section III: Commodification of the Past
Chapter 5 "Conflating Past and Present: Marketing Archaeological Heritage Sites in Ireland"
Kelli Ann Costa
Chapter 6 "Mementoes of the Past: Material Culture of Tourism at Stonehenge and Avebury"
Amy Gazin-Schwartz
Chapter 7 "Where are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture"
Traci Ardren
Section IV: Archaeology in the Global Age
Chapter 8 "Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the 'Cradle of Khmer Civilization'"
Miriam Stark and P. Bion Griffin
Chapter 9 "Recovering the German Nation: Heritage Restoration and the Search for Unity"
Jason James
Chapter 10 "Deep Dirt: Messing up the Past at Colonial Williamsburg"
Eric Gable and Richard Handler
Chapter 11 "Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts"
Jonathan Golden
Section V: Representing the Past
Chapter 12 "Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park"
Joel Bauman
Chapter 13 "The Roads to Ruins: Accessing Islamic Heritage in Jordan"
Erin Addison
Chapter 14 "Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando"
Yorke Rowan
Section VI: Conclusions: Archaeologists and the Marketing of Heritage
Chapter 15 "Is the medium the message? The art of interpreting archaeology in the U.S. National Parks"
Barbara J. Little
Chapter 16 "Engaging with Heritage Issues: The Role of the World Archaeological Congress"
Joan M Gero
Chapter 17 "Making the Past Profitable in an Age of Globalization and National Ownership: contradictions and considerations"
Philip L. Kohl
Index
About the Contributors
 

Library of Congress Subject Headings for this publication: Cultural property Protection, Heritage tourism, Excavations (Archaeology) Interpretive programs, Archaeology Economic aspects, Historic preservation