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Introduction 1: Forgotten Founder 2: What Were They Thinking? 3: Broken Breakout Promises 4: Apple III Fiasco 5: Code Names Uncovered 6: Millionaire Mania 7: Strangest Bedfellow of All 8: From Xerox, With Love 9: Making of Macintosh 10: Macintosh Insiders 11: Greatest Commercial that Almost Never Aired 12: Mac Meets the Press 13: Mac Models Timeline 14: Why 1985 Wasn't Like 1984 15: Big Bad Blunders 16: Remarkable Rise and Fabulous Fall of John Sculley 17: Windows: What Went Wrong? 18: Fallen Apple 19: Jobs After Apple 20: Star Trek Saga 21: From Diesel to Doctor 22: Clone Quandary 23: Trademark Tiffs 24: Doctor's Strong Medicine 25: Copland Crisis 26: Happily Ever Apple? 27: Woz After Apple 28: Jonathan Ive 29: Push into Music Sales Bibiliography Index
Library of Congress Subject Headings for this publication: Apple Computer, Inc, History, Computer industry United States History