Table of contents for Apple confidential : the real story of Apple Computer, Inc. / Owen W. Linzmayer.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Introduction
1: Forgotten Founder
2: What Were They Thinking?
3: Broken Breakout Promises
4: Apple III Fiasco
5: Code Names Uncovered
6: Millionaire Mania
7: Strangest Bedfellow of All
8: From Xerox, With Love
9: Making of Macintosh
10: Macintosh Insiders
11: Greatest Commercial that Almost Never Aired
12: Mac Meets the Press
13: Mac Models Timeline
14: Why 1985 Wasn't Like 1984
15: Big Bad Blunders
16: Remarkable Rise and Fabulous Fall of John Sculley
17: Windows: What Went Wrong?
18: Fallen Apple
19: Jobs After Apple
20: Star Trek Saga
21: From Diesel to Doctor
22: Clone Quandary
23: Trademark Tiffs
24: Doctor's Strong Medicine
25: Copland Crisis
26: Happily Ever Apple?
27: Woz After Apple
28: Jonathan Ive
29: Push into Music Sales
Bibiliography
Index
 

Library of Congress Subject Headings for this publication: Apple Computer, Inc, History, Computer industry United States History