Table of contents for Buyways : billboards, automobiles, and the American landscape / by Catherine Gudis.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CONTENTS
Introduction
1. Before the Car
Part I
Producing a Landscape of Signs
2. A Nation on Wheels
3. The Culture of Mobility
4. Producing Mobile Audiences and Corridors of Consumption
5. The Aesthetics of Speed and the Powers of "Picturization"
6. Modern Art and Advertising
Part II
Distributing Traffic and Trade:
Decentralization and the Birth of the Strip
7. Visualizing Distribution
8. The Consolidation and Growth of National Advertising
9. Traffic and Trade: "Buying Power in Motion"
10. An Architecture of Mobility
11. The Strip
Part III
"The Billboard War":
Scenic Sisters and the Business of Highway Beautification
12. "The Billboard War"
13. When Separate Spheres Collide
14. The Pastoral View
15. "Billboard Barons"
16. Zoning and the Road to Federal Legislation
17. Losers and Winners
Conclusion: The Road Ahead
Acknowledgments
Notes
Bibliography
Illustration Credits
Index
 

Library of Congress Subject Headings for this publication: Advertising, Outdoor United States History 20th century, Billboards United States History 20th century, Consumption (Economics) United States History 20th century, Automobile travel United States History 20th century