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Contents Preface 1 1.Henry Ford (1863ñ1947) 00 Defining an American Industry 00 The Ford Motor Company 00 The Piquette Plant 00 Ford Highland Park 00 The Ford Dealership 00 Dodge Brothers Lawsuit 00 History is Bunk 00 H. Ford vs. H. Leland 00 The Rouge Complex and the Model A and V8 00 Accounting and Management 00 The Arsenal of Democracy 00 Lincoln and Mercury 00 Summary of a Business Life 00 2.William Durant (1861ñ1946) 00 Salesmanship 00 Buick 00 General Motors 000 Banker Usury 000 General Motors Division of Chevrolet 000 A New General Motors 000 Durant After G.M. 000 Summary of a Life 000 3.Alfred Sloan (1875ñ1966) 000 The Early Career 000 A Professional Manager 000 United Motors Corporation 000 Reconstruction 000 Marketing and Product 000 Sloan as Head of G.M. 000 Greatness 000 Summary of a Life 000 4. Walter Chrysler (1875ñ1940) 000 The Railroad Years 000 The Buick Years 000 The Company Doctor: Willys 000 ZSB 000 The First Chrysler 000 The Company Doctor: Maxwell 000 The Elizabeth, N.J., Plant 000 The New Chrysler Car 000 The 1924 Chrysler 000 Chrysler Corporation 000 The Dodge Purchase 000 Plymouth 000 The Depression 000 The Airflow 000 Chrysler Firsts 000 Styling 000 Non-Automotive 000 Walter Chrysler 000 Summary of a Business Life 000 Epilogue: Four Business Lives 000 The Part of Luck 000 Notes 000 Index 000
Library of Congress Subject Headings for this publication: Automobile industry and trade United States Biography, Automobiles United States History, Industrialists United States Biography