Table of contents for Chrysler, Ford, Durant, and Sloan : founding giants of the American automotive industry / by H. Eugene Weiss.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Preface	†1
1.††Henry Ford (1863ñ1947)	†00
	Defining an American Industry  00
	The Ford Motor Company  00
	The Piquette Plant  00
	Ford Highland Park  00
	The Ford Dealership  00
	Dodge Brothers Lawsuit  00
	History is Bunk  00
	H. Ford vs. H. Leland  00
	The Rouge Complex and the Model A and V8  00
	Accounting and Management  00
	The Arsenal of Democracy  00
	Lincoln and Mercury  00
	Summary of a Business Life  00
2.††William Durant (1861ñ1946)	†00
	Salesmanship  00
	Buick  00
	General Motors  000
	Banker Usury  000
	General Motors Division of Chevrolet  000
	A New General Motors  000
	Durant After G.M.  000
	Summary of a Life  000
3.††Alfred Sloan (1875ñ1966)	†000
	The Early Career  000
	A Professional Manager  000
	United Motors Corporation  000
	Reconstruction  000
	Marketing and Product  000
	Sloan as Head of G.M.  000
	Greatness  000
	Summary of a Life  000
4. †Walter Chrysler (1875ñ1940)	†000
	The Railroad Years  000
	The Buick Years  000
	The Company Doctor: Willys  000
	ZSB  000
	The First Chrysler  000
	The Company Doctor: Maxwell  000
	The Elizabeth, N.J., Plant  000
	The New Chrysler Car  000
	The 1924 Chrysler  000
	Chrysler Corporation  000
	The Dodge Purchase  000
	Plymouth  000
	The Depression  000
	The Airflow  000
	Chrysler Firsts  000
	Styling  000
	Non-Automotive  000
	Walter Chrysler  000
	Summary of a Business Life  000
Epilogue: †Four Business Lives	†000
	The Part of Luck  000
Notes	†000
Index	†000
 

Library of Congress Subject Headings for this publication: Automobile industry and trade United States Biography, Automobiles United States History, Industrialists United States Biography