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Contents Preface Acknowledgments Introduction How to Succeed at the Mandate to Grow 1 How Can We Beat Our Most Powerful Competitors? 2 What Products Will Customers Want to Buy? 3 Who Are the Best Customers for Our Products? 4 Getting the Scope of the Business Right 5 How to Avoid Commoditization 6 Is Your Organization Capable of Disruptive Growth? 7 Managing the Strategy Development Process 8 There Is Good Money, and There Is Bad Money 9 Index About the Authors
Library of Congress Subject Headings for this publication: Creative ability in business, Industrial management, Customer services, Success in business