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Table of Contents Section I: Contexts and Issues 1. Joseph Tobin Introduction 1 2. David Buckingham & Structure, Agency and Pedagogy in Julian Sefton-Green Children's Media Culture 16 3. Anne Allison Cuteness as Japan's Millenial Product 48 Section II: Global Circulation 4. Koichi Iwabuchi How "Japanese" is Pokémon? 72 5. Hirofumi Katsuno & Localizing the Pokémon TV Series for the Jeffrey Maret American Market 116 6. Christine R. Yano Panic Attacks: Anti-Pokémon Voices in Global Markets 157 Section III: Places and Practices 7. Julian Sefton-Green Initiation Rites: A Small Boy in a Poké-World 208 8. Dafna Lemish & Pokémon in Israel 245 Linda-Renée Bloch 9. Gilles Brougère How Much Is a Pokémon Worth? Pokémon in France 280 Section IV: Pokemon Goes to School 10. Helen Bromley Localizing Pokémon Through Narrative Play 313 11. Rebekah Willett The Multiple Identities of Pokémon Fans 335 12. Samuel Tobin Masculinity, Maturity, and the End of Pokémon 357 Section V: Conclusion 13. Joseph Tobin The Rise and Fall of the Pokémon Empire 381
Library of Congress Subject Headings for this publication: Pok‚emon (Game)Pok‚emon (Fictitious characters)Pok‚emon (Television program)Popular culture