Table of contents for Beyond the core : expand your market without abandoning your roots / Chris Zook.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Table of Contents
<br>Preface
<br>Acknowledgments
<br>Chapter One: The Growth Crisis ? Dangerous Moves Beyond the Core
Chapter Two: Visualizing the Ideal ? The First Principle of Adjacency Growth
Chapter Three: Evaluating Adjacency Moves ? Balancing Desire with Data
Chapter Four: Orchestrating Adjacency Moves ? Strengthening the Core vs. Investing in 
Adjacencies
Chapter Five: Executing Adjacency Moves ? Managing the Key Organizational Issues 
that Most Influence Success or Failure 
<br>Chapter Six: Transforming Moves ? Redefining the Core through Adjacencies
<br>Summing Up
<br>Appendix
<br>Endnotes
<br>Bibliography
<br>Index
<br>About the Author
 

Library of Congress Subject Headings for this publication: Corporations Growth, Strategic planning, Corporate profits, Industrial management