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@RFR:Contents @RFL:Contents @MT:Contents @FCTX2:List of Worksheets and Exhibits Preface Acknowledgments About the Author @FCTX:Part One: Integrating Membership into Your Organization @PAGER:!!PAGER PLEASE NOTE: CLEAR CHAPTER NUMBERS FOR 10!! @FCTX2:1. Introduction: The Membership Partnership 2. The Benefits of Membership 3. Defining Membership in Your Organization @FCTX:Part Two: Managing Your Membership Program @FCTX2:4. Building a Renewal Program 5. Inviting Member Action Through Special Appeals 6. Creating Effective Member Publications @FCTX:Part Three: Expanding Your Membership Base @FCTX2:7. Recruiting New Members 8. Converting In-House Prospects to members 9. Inviting Membership One-on-One 10. Recruiting Members by Mail 11. Electronic and Community Networking @FCTX:Part Four: Strategic Planning for Future Growth @FCTX2:12. Upgrading Your Members 13. Creating Your Membership Plan 14. Staying Legal @FCTX:Resources @FCTX2:A. For More Information B. Recommended Protocol for Managing Membership Records and Finances C. Source Code Protocol for Members and Contributors D. Membership Activities Report Form and Tracking Patterns E. Copywriting Tips @SA: @FCTX2:Index
Library of Congress Subject Headings for this publication: Nonprofit organizations Management, Membership campaigns