Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
CONTENTS Foreword David Jenkins SECTION I: RATIONALE Chapter 1. What's Going On? Factors Shaping Today's Marketplace What's Wrong with the Old Paradigm? Chapter 2. Changing Consumers Demassification Consumer Value Equation Paradigm Shift Chapter 3. Global Environment Is Standardization Inevitable? It Depends Adaptation SECTION II: ELEMENTS OF THE CONSUMER-CENTRIC BUSINESS PARADIGM Chapter 4. Suppliers (Suppliers, Producers, Manufacturers) Mission and Strategy Collaboration Consumer and Marketplace Knowledge Chapter 5. Distributors (Retailers, Wholesalers, Distributors) A New Business Paradigm Mission and Strategy Collaboration Consumer and Marketplace Knowledge Chapter 6. Intermediaries (Brokers, Agents) Evaluation Shopping Experience Industry Exchanges New Forms SECTION III: COLLABORATIVE BUILDING PROCESSES Chapter 7. Technology Hardware Core Technologies and Standards Business Applications Chapter 8. Internal Business Processes Structure Tasks People Information Decision Making Rewards Chapter 9. Collaboration Customer Relationship Management Process of Collaboration Culture Change Keeping Score Barriers Costs Benefits of Collaboration Summary SECTION IV: REAL WORLD APPLICATIONS Chapter 10. Success Stories Rite Aid Southwest Airlines Starbucks Golden Cat Snap-On Dorothy Lane Giant Eagle and Hubert Co. National Semiconductor eatZi's Siemens Tesco Otis Elevator Chapter 11. Frequently Asked Questions Notes
Library of Congress Subject Headings for this publication: Consumption (Economics)Customer relations