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Contents Introduction Part I. Getting Started 1. Careers in Photography by Chuck DeLaney 2. The Value of a Photographic Education by Bill Kennedy 3. The Benefits of Apprenticeship by John Kieffer 4. Photography: A Many-Faceted Field by Susan McCartney 5. Equipment for the Freelance Photographer by Chuck DeLaney Part II. Building and Protecting Your Business 6. Your Business Plan 7. Location and Leases 8. The Going Concern 9. Digital Management by Sam Merrell 10. Insurance Protection by Arie Kopelman 11. Health and Safety by Monona Rossol Part III. Marketing Your Photography 12. Markets, Promotion, and Clients by Maria Piscopo 13. Building Your Portfolio by Maria Piscopo 14. The Web Site as Marketing Tool by John Kieffer Part IV. Negotiating Contracts and Prices 15. Negotiating Contracts by Richard Weisgrau 16. Contract Forms 17. Pricing by Michal Heron and David McTavish Part V. Photography and the Law 18. Copyright by Tad Crawford and Laura Stevens 19. Taxes 20. Invasion of Privacy and Releases 21. Beyond Privacy 22. Settling Disputes and Finding Attorneys Appendices Appendix A: American Society of Media Photographers Code of Ethics Appendix B: Organizations for Photographers Selected Bibliography Index
Library of Congress Subject Headings for this publication: Freelance photography, Photography Business methods, Photography Vocational guidance