Table of contents for Why not? : how to use everyday ingenuity to solve problems big and small / Barry Nalebuff and Ian Ayres.

Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

Preface: Why Why Not? 000	
1	The Way Things Never Were 000
2	Good Ideas and How to Generate Them 000
Problems in Search of Solutions 000
3	What Would Croesus Do?  Taking the Perspective of an Unconstrained Consumer 000
4	Why Don't You Feel My Pain?  Internalizing the External Effects of Decision Making 000
Solutions in Search of Problems  000
5	Where Else Would It Work? Looking for Idea Arbitrage Opportunities 000
6	Would Flipping It Work?  Trying Things the Other Way Around 000
Problem Solving with a Purpose
7	Principled Problem Solving: A Guide to Thinking Inside the Box 000
8	The Case for Honest Tea 000 
9	Reinventing Regulation 000
10	Implementing Why-Not  000
Appendix 000
Notes 000
Further Reading 000
Acknowledgments 000  
Detailed Table of Contents 000

Library of Congress Subject Headings for this publication: Problem solving