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Contents Preface: Why Why Not? 000 1 The Way Things Never Were 000 2 Good Ideas and How to Generate Them 000 Problems in Search of Solutions 000 3 What Would Croesus Do? Taking the Perspective of an Unconstrained Consumer 000 4 Why Don't You Feel My Pain? Internalizing the External Effects of Decision Making 000 Solutions in Search of Problems 000 5 Where Else Would It Work? Looking for Idea Arbitrage Opportunities 000 6 Would Flipping It Work? Trying Things the Other Way Around 000 Problem Solving with a Purpose 7 Principled Problem Solving: A Guide to Thinking Inside the Box 000 8 The Case for Honest Tea 000 9 Reinventing Regulation 000 10 Implementing Why-Not 000 Appendix 000 Notes 000 Further Reading 000 Acknowledgments 000 Detailed Table of Contents 000
Library of Congress Subject Headings for this publication: Problem solving