Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Corporate Social Responsibility DOING THE MOST GOOD For Your Company and Your Cause Foreword Introduction Acknowledgments Chapter 1 The Case for Doing At Least Some Good: Perspectives from the Past, Present and Future Chapter 2 Corporate Social Initiatives: Six Options for Doing Good Chapter 3 Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes Chapter 4 Cause-Related Marketing: Making Contributions to Causes Based on Product Sales Chapter 5 Corporate Social Marketing: Supporting Behavior Change Campaigns Chapter 6 Corporate Philanthropy: Making a Direct Contribution to a Cause Chapter 7 Corporate Community Volunteering: Employees Volunteering Their Time and Talents Chapter 8 Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes Chapter 9 25 Best Practices for Doing the Most Good for the Company and the Cause Chapter 10 A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: 10 Recommendations
Library of Congress Subject Headings for this publication:
Social responsibility of business.
Corporations -- Charitable contributions.