Table of contents for Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Corporate Social Responsibility
DOING THE MOST GOOD
For Your Company and Your Cause
Foreword
Introduction
Acknowledgments
Chapter 1	The Case for Doing At Least Some Good:
		Perspectives from the Past, Present and Future 
Chapter 2	Corporate Social Initiatives: 
		Six Options for Doing Good
Chapter 3	Corporate Cause Promotions: 
		Increasing Awareness and Concern for Social Causes
Chapter 4	Cause-Related Marketing: 
		Making Contributions to Causes Based on Product Sales
Chapter 5	Corporate Social Marketing:
		Supporting Behavior Change Campaigns
Chapter 6	Corporate Philanthropy:
		Making a Direct Contribution to a Cause
Chapter 7	Corporate Community Volunteering:
		Employees Volunteering Their Time and Talents
Chapter 8	Socially Responsible Business Practices:
		Discretionary Business Practices and Investments to Support Causes
Chapter 9	25 Best Practices for Doing the Most Good for the Company and the Cause
Chapter 10	A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: 10 Recommendations

Library of Congress Subject Headings for this publication:

Social responsibility of business.
Social marketing.
Corporations -- Charitable contributions.
Corporate image.