Table of contents for Cult of the mouse : can we stop corporate greed from killing innovation in America? / Henry M. Caroselli.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.

@FMH:Contents
@TX:Preface
Chapter 1 Introducing Disney's Newest Character: The Eighth Dwarf, Called "Greedy"
Chapter 2 "Mommy, Where Do Ideas Come From?"
Chapter 3 Old Hollywood Adage: "If It Isn't a New Idea, It Had Better Be a Damn Good 
One."
Chapter 4 How We're Losing Our Way in the Search for the-Real-Deal Idea
Chapter 5 Disnoids Exposed! Disney's Clandestine Cult Annihilates Innovation!
Chapter 6 Look for the Creative SparksLook Out for the Idea 
Killers
Chapter 7 So, Is the (Great American) Party Over?
Chapter 8 How the "I Generation" Can Refocus on "Idea Generation"
Source Notes/Bibliography
Index

Library of Congress Subject Headings for this publication:

New products.
Research, Industrial.
Disney Enterprises (1996- ).