Table of contents for Handbook of visual communication research : theory, methods, and media / edited by Ken Smith ... [et al.].

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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Contents
Preface ix
Introduction
From an Oak to a Stand of Aspen: Visual Communication Theory
Mapped as Rhizome Analysis xi
Sandra Moriarty and Gretchen Barbatsis
I: AESTHETICS
A. Theory
1 Aesthetics Theory 3
Dennis Dake
B. Methods
2 Creative Visualization 23
Dennis Dake
II: PERCEPTION
A. Theory
3 Perception Theory 47
Ann Marie Barry
B. Methods
4 Eye Tracking on Internet Pages 65
Sheree Josephson
5 An Examination of Gestalts in Newspaper Design Using
Critical Method 83
Ken Smith
III: REPRESENTATION
A. Theory
6 Representation Theory 101
Keith Kenney
B. Methods
7 Cultural Palettes in Print Advertising: Formative Research
Design Method 119
Sandra Moriarty and Lisa Claire Rohe
8 Content Analysis of Representation: Photographic Coverage
of Blacks by Nondaily Newspapers 129
Ken Smith and Cindy Price
IV: VISUAL RHETORIC
A. Theory
9 Theory of Visual Rhetoric 143
Sonja K. Foss
B. Methods
10 A Visual Rhetorical Study of a Virtual UniversityÆs Promotional
Efforts 155
Keith Kenney
11 Visual Metaphors in Print Advertising for Fashion Products 169
Stuart Kaplan
12 Empowerment through Shifting Agents: The Rhetoric
of the Clothesline Project 181
Trischa Goodnow
V: COGNITION
A. Theory
13 Cognitive Theory 195
RickWilliams
B. Methods
14 ChildrenÆs Comprehension of Visual Images in Television 213
Georgette Comuntzis-Page
VI: SEMIOTICS
A. Theory
15 Semiotics Theory 229
Sandra Moriarty
B. Methods
16 AContent andThought-Listing Analysis of TelevisionCommercials 245
Sandra Moriarty and Shay Sayre
17 The Image and the Archive, A Semiotic Approach 259
Dennis Dunleavy
VII: RECEPTION THEORY
A. Theory
18 Reception Theory 273
Gretchen Barbatsis
B. Methods
19 A Textual Analysis of Political Television Ads 297
Gretchen Barbatsis
20 Phenomenology and Historical Research 317
Michael Brown
VIII: NARRATIVE
A. Theory
21 Narrative Theory 331
Gretchen Barbatsis
B. Methods
22 Using Narrative Theory to Understand the Power
of News Photographs 353
Trischa Goodnow
IX: MEDIA AESTHETICS
A. Theory
23 Aesthetics Theory 367
Herbert Zettl
B. Methods
24 A Content Analysis of Political Speeches on Television 387
Robert Tiemens
25 Examining Documentary Photography Using the Creative Method 407
Craig Denton
X: ETHICS
A. Theory
26 Visual Ethics Theory 431
Julianne Newton
B. Methods
27 A Survey of Reactions to Photographic Manipulation 445
Shiela Reaves
28 Studying Visual Ethics by Applying a Typology of Visual Behavior 459
Julianne H. Newton
XI: VISUAL LITERACY
A. Theory
29 Visual Literacy Theory 479
Paul Messaris and Sandra Moriarty
B. Methods
30 Media Literacy, Aesthetics, and Culture 503
Liz Burch
XII: CULTURAL STUDIES
A. Theory
31 Cultural Studies Theory 519
Victoria OÆDonnell
B. Methods
32 A Burkean Analysis of a Television Promotional Advertisement 539
Joseph C. Harry
33 A Cultural Analysis of the Unisys ôMonitor Headö Television
Commercial 553
Victoria OÆDonnell
34 Historical Interpretations of theWork of FSA Photographers 565
Gerald Davey
Author Index 577
Subject Index 000

Library of Congress Subject Headings for this publication:

Visual communication.
Visual communication -- Methodology.