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TC NOTE: P# IS FOR PAGE NUMBER Contents Foreword, John O'Shaughnessy Acknowledgments Introduction, Anthony Pecotich and Clifford J. Shultz II 1. Australia, Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward Overview P# Introduction and Brief Historical Background P# Economic Climate P# Demographic Factors P# Social Structure and Culture P# Implications for Marketing P# Conclusion P# Notes P# References P# 2. Brunei Darussalam, Leong Vai Shiem and Tan Siew Ee Overview P# Introduction P# Natural Environment P# Demographic Characteristics P# Political System and Government Structure P# The Economic Environment P# Socio-Cultural Environment P# Consumers in the Monarchical Market P# Conclusion P# Notes P# References P# 3. Cambodia, Clifford J. Shultz II and Don R. Rahtz Overview P# Introduction P# Geographic and Cultural Influences P# Political Evolution and Structure P# Economic Environment P# Demographic Trends and Societal Wellness P# Implications for Marketing and Consumer Behavior P# Future Trends and Expectations P# Conclusion P# Acknowledgments P# References P# 4. The People's Republic of China, Pia Polsa, Stella L. M. So, and Mark W. Speece Overview P# Introduction P# A Brief Introduction to Geography and Climate P# A Brief Introduction to the Economic History of China P# Current Government Structure and the Political Situation P# The Socio-Economic Environment P# The Demographic Environment: Population Size and Distribution P# Culture and Cultural Change P# Consumer Income and Employment P# Consumption Patterns P# The Macromarketing Mix P# Hong Kong P# Hong Kong Background P# Structure of the Economy P# Demographics P# Employment, Income, and Housing P# Social and Cultural Environment P# Prices and Expenditure P# Consumers and Health Care P# Food Consumption Patterns P# Retail Sales and Retail Outlets P# Branding and Marketing Communication P# Beginnings of a Role for the Internet P# Conclusion P# Notes P# References P# 5. East Timor, Tony Lapsley Overview P# Introduction and Recent History P# The Natural System P# The Political System P# The Economic System P# The Social System P# The Knowledge System P# The Education System P# The Executive System P# The Marketing System P# Conclusion P# Notes P# References P# 6. Indonesia, Don R. Rahtz and Ignas G. Sidik Overview P# Introduction P# The Natural System: Overview of Indonesia's Geography and Climate P# The Political System: A Brief History of Colonialism, Unity, Diversity and Politics P# The Economic System: A Look at Some Basic Indicators P# The Social and Cultural System: One Nation, Many Cultures P# The Social Structure System P# The Education System P# The Knowledge System P# The Marketing System: Consumer Behavior and Market Conditions P# The Marketing Mix in Indonesia P# A Final Thought P# References P# 7. Japan, Tsutomu Okahashi, N. Clay Gary, and Steven Ward Overview P# Introduction P# The Japanese Consumer: The Conventional Wisdom P# The Bubble Economy P# The Economic Environment P# The Demographic Environment P# Cultural Environment P# Liberalization P# Materialism, the Environment, and Health P# Internationalism and Materialism P# Environmental Concern P# Health P# Changes in Consumer Behavior P# Changes in the "Macro- Marketing Mix" P# Future Trends and Expectations P# Demographic Trends P# Marketing Management P# Conclusion P# Acknowledgments P# References P# 8. Korea, James W. Gentry, Sunkyu Jun, Seungwoo Chun, HeeSuk Kang, and Gyungtai Ko Overview P# Introduction P# Brief Historical Perspective P# Political Environment P# The Economies of the Koreas P# Demographic and Social Environment P# Cultural Environment P# Changes in the Macromarketing Mix P# Changing Trends P# Consumer Issues P# Future Trends P# Conclusion P# Acknowledgments P# References P# 9. Laos, William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane Overview P# Introduction P# Geography, Lan Xang, and the Emergence of Modern Laos P# The Economic Environment P# Salient Trends and Economic Drivers P# Inflation P# Income and Employment P# Natural Environment P# The Demographic and Cultural Environment P# Changes in Consumer Behavior P# Consumer Savings and Credit P# Changes to the Macromarketing Mix P# Future Trends and Expectations P# Notes P# References P# 10. Malaysia, Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich Overview P# Introduction P# The Natural Environment P# The Economic Environment P# Political Environment P# Investment Climate P# Technological Environment P# Understanding Malaysian Consumer Behavior P# Some Studies on Cross-Cultural Consumer Behavior in Malaysia P# Important Trends and Implications for Marketing and the Industry P# Conclusion P# Acknowledgments P# References P# 11. Myanmar, May Lwin, Anthony Pecotich, and Vicki Thein Overview P# Introduction P# Historical Background P# Environment P# Trends in Marketing Mix P# Conclusion P# Note P# References P# 12. New Zealand, Roger Marshall, Mike Potter, and Christina Kwai Choi Lee Overview P# The Economic Environment P# The Demographic Environment P# The Cultural Environment P# The Marketing Environment P# Consumer Lifestyles P# The Internet P# Conclusion P# References P# 13. Papua New Guinea, Ronald A. Fullerton Overview P# Introduction P# Structure of the Economy/Economic Environment P# Political Environment P# Marketing Institutions P# Consumer Life in Papua New Guinea P# Future Trends P# Conclusion P# References P# 14. The Philippines, Albert F. Celoza, Jane Hutchison, and Anthony Pecotich Overview P# Introduction P# The Physical Environment P# The Consumer Environment P# Government and Politics P# Economic Environment P# Overview of Major Industrial Sectors P# International Trade P# Investment Climate: Elements of the Marketing Mix P# Conclusion P# Acknowledgments P# References P# 15. Singapore, Jochen Wirtz and Cindy M.Y. Chung Overview P# Introduction P# Political and Historical Background Information P# Economic Environment P# Demographic Environment P# Cultural Environment P# Consumer Behavior P# Changes in the Macromarketing Mix P# Conclusions and Implications for Marketing Management P# References P# 16. Taiwan, Y. Edwin Tang Overview P# Introduction P# History P# Geography P# Economic Environment P# Demographic and Socio-Cultural Environment P# Marketing Infrastructure System P# Changes in Consumption Behavior P# Changes in the Macromarketing Mix P# Future Trends and Expectations P# References P# 17. Thailand, Nitaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi Overview P# Introduction P# Changes in the Environment P# Changes in Marketing Practices P# Marketing Implications P# Conclusions P# References P# 18. Vietnam, Clifford J. Shultz II, David Dapice, Anthony Pecotich, and Doan Huu Duc Overview P# Introduction P# Land of the Viet P# Economic Environment P# Marketing Environment P# Multi-Institutional Market Transformation P# Implications for Marketing Management P# Conclusion P# Notes P# References P# Index About the Editors and Contributors
Library of Congress Subject Headings for this publication:
Marketing -- Asia -- Handbooks, manuals, etc.
Marketing -- Australia -- Handbooks, manuals, etc.
Marketing -- New Zealand -- Handbooks, manuals, etc.
Asia -- Handbooks, manuals, etc.
Australia -- Handbooks, manuals, etc.
New Zealand -- Handbooks, manuals, etc.