Table of contents for Dictionary of marketing communications / Norman A. Govoni.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication information provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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[P. V, CONTENTS]
Preface
Entries A through Z
References
About the Author
 

Library of Congress Subject Headings for this publication: Marketing Dictionaries, Communication in marketing Dictionaries