Bibliographic record and links to related information available from the Library of Congress catalog.
Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
Contents List of Tables vii List of Abbreviations ix Preface xiii Introduction 1 1 Major League Baseball 29 2 National Football League 69 3 National Basketball Association 103 4 National Hockey League 143 5 Major League Soccer 177 Conclusion 217 Appendix 247 Glossary 261 Selected Bibliography 277 Index 311
Library of Congress Subject Headings for this publication:
Professional sports -- United States -- Marketing.
Professional sports -- Economic aspects -- United States.