Table of contents for The Rexall story : a history of genius and neglect / Mickey Smith.

Bibliographic record and links to related information available from the Library of Congress catalog.

Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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CONTENTS 
Foreword 
William L. Sharringhausen 
Preface 
Acknowledgments 
A Partial Chronology of Rexall 
PART I: THE LIGGETT LEGACY 
Chapter 1. The Genius of Louis Liggett: 
How It All Began 
Chapter 2. "Dear Pardner" 
Chapter 3. The Sense of Family and Its Effects: 
Rexall Retirees Speak 
PART II: MARKETING REXALL 
Chapter 4. The Genius of Rexall Product 
Product Merchandising 
Prescriptions 
Conclusion 
Chapter 5. The Genius of Rexall Price 
Introduction 
The Rexall One Cent Sale 
Conclusion 
Appendix 
Chapter 6. The Genius of Rexall Place 
The Rexall Place Concept 
Physical Distribution 
Channel Relationships 
Conventions and Training Courses 
Rexall Ad-Vantages 
The Sales Force 
The Franchises 
Wholesaling 
Conclusion 
Chapter 7. The Genius of Rexall Promotion 
The Rexall Train 
Rexall Promotion from the Beginning 
Conclusion 
PART III: THE DART ERA 
Chapter 8. Justin Dart: A New Era Of Genius 
Dart's Early Career 
Dart and United Drug 
Dart's Expansion Efforts 
A Few Words About Walgreen 
Walgreen on Dart 
Conclusion 
Chapter 9. The End of the Rexall Era 
Chapter 10. Conclusion 
Afterword 
Appendix: A Profile Of Hazard Rexall Drugs 
Notes 
Index 

Library of Congress Subject Headings for this publication:

Rexall Drug Company -- History.
United Drug Company -- History.
United-Rexall Drug, Inc.
Rexall Drug and Chemical Company -- History.
Dart Industries -- History.
Liggett, Louis, d. 1946.
Drugstores -- United States -- History.