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CONTENTS Foreword William L. Sharringhausen Preface Acknowledgments A Partial Chronology of Rexall PART I: THE LIGGETT LEGACY Chapter 1. The Genius of Louis Liggett: How It All Began Chapter 2. "Dear Pardner" Chapter 3. The Sense of Family and Its Effects: Rexall Retirees Speak PART II: MARKETING REXALL Chapter 4. The Genius of Rexall Product Product Merchandising Prescriptions Conclusion Chapter 5. The Genius of Rexall Price Introduction The Rexall One Cent Sale Conclusion Appendix Chapter 6. The Genius of Rexall Place The Rexall Place Concept Physical Distribution Channel Relationships Conventions and Training Courses Rexall Ad-Vantages The Sales Force The Franchises Wholesaling Conclusion Chapter 7. The Genius of Rexall Promotion The Rexall Train Rexall Promotion from the Beginning Conclusion PART III: THE DART ERA Chapter 8. Justin Dart: A New Era Of Genius Dart's Early Career Dart and United Drug Dart's Expansion Efforts A Few Words About Walgreen Walgreen on Dart Conclusion Chapter 9. The End of the Rexall Era Chapter 10. Conclusion Afterword Appendix: A Profile Of Hazard Rexall Drugs Notes Index
Library of Congress Subject Headings for this publication:
Rexall Drug Company -- History.
United Drug Company -- History.
United-Rexall Drug, Inc.
Rexall Drug and Chemical Company -- History.
Dart Industries -- History.
Liggett, Louis, d. 1946.
Drugstores -- United States -- History.