Table of contents for Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and David S. Young.


Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.


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ATTRACTING CAPITAL
Table of Contents
PART ONE: INTRODUCTION 
Chapter One: Marketing to the Capital Markets: 
Chapter Two: Raising Capital: An Overview of Your Alternatives
PART TWO: UNDERSTANDING INVESTORS AND LENDERS 
Chapter Three: Early-Stage Financing: The Role of Business Angels
Chapter Four: Private Equity: Unleashing Companies' Potential Value
Chapter Five: Financial Institutions: Raising Funds from Banks and Other Financial Intermediaries
PART THREE: TOOLS FOR ATTRACTING AND KEEPING INVESTORS 
Chapter Six: Strategy: How to Win Investors' Mind Share
Chapter Seven: Tactic: How to Win Investors' Market Share
Chapter Eight: Value: How to Win Investors' Heart Share 
EPILOGUE
Chapter Nine: Get Your Marketing Right! 




Library of Congress Subject Headings for this publication: Venture capital, Small business Finance, New business enterprises Finance