Bibliographic record and links to related information available from the Library of Congress catalog. Note: Contents data are machine generated based on pre-publication provided by the publisher. Contents may have variations from the printed book or be incomplete or contain other coding.
ATTRACTING CAPITAL Table of Contents PART ONE: INTRODUCTION Chapter One: Marketing to the Capital Markets: Chapter Two: Raising Capital: An Overview of Your Alternatives PART TWO: UNDERSTANDING INVESTORS AND LENDERS Chapter Three: Early-Stage Financing: The Role of Business Angels Chapter Four: Private Equity: Unleashing Companies' Potential Value Chapter Five: Financial Institutions: Raising Funds from Banks and Other Financial Intermediaries PART THREE: TOOLS FOR ATTRACTING AND KEEPING INVESTORS Chapter Six: Strategy: How to Win Investors' Mind Share Chapter Seven: Tactic: How to Win Investors' Market Share Chapter Eight: Value: How to Win Investors' Heart Share EPILOGUE Chapter Nine: Get Your Marketing Right!
Library of Congress Subject Headings for this publication: Venture capital, Small business Finance, New business enterprises Finance