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Contents Acknowledgments Chapter 1. Trailers: A Cinema of (Coming) Attractions Chapter 2. Trailer Rhetoric Chapter 3. The Classical Era: The "Mythic Universal American" Chapter 4. The Transitional Era: Chasing the Elusive Audience Chapter 5. The Contemporary Era: The Global Family Audience Chapter 6. Conclusion. The Cinema Is Dead: Long Live the Cinema of (Coming) Attractions Filmography of Trailers Viewed Notes Selected Bibliography Index
Library of Congress Subject Headings for this publication: Motion picture trailers United States