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Contents Overview of the Handbook 000 Denis McQuail PART I: PROLEGOMENA 1 Ethical and Normative Perspectives 000 Clifford Christians 2 Alternative Media: The Long and Winding Road 000 Alfonso Gumucio-Dagron 3 Globalization, Supranational Institutions, and Media 000 John Sinclair 4 Society, Culture, and Media: Thinking Comparatively 000 Annabelle Sreberny 5 Approaches to Media Texts 000 Ruth Wodak and Brigitta Busch 6 Technology 000 Sandra Braman 7 Digital Media 000 Jan van Dijk PART II: AUDIENCES, USERS AND EFFECTS 8 Audience and Readership Research 000 Jenny Kitzinger 9 20th Century Media Effects Research 000 Daniel G. McDonald 10 Psychology of Media Use 000 Tannis M. MacBeth 11 Contemporary Television Audiences: Publics, Markets, Communities and Fans 000 Virginia Nightingale 12 A Concise History of Media and Cultural Studies in Three Scripts: Advocacy, Autobiography, and the Chronicle 000 Joke Hermes 13 East Asian Modernities and the Formation of Media and Cultural Studies 000 Myungkoo Kang PART III: ECONOMY AND POWER 14 Media Economics 000 Alan B. Albarran 15 The Political Economy of Communications 000 Janet Wasko 16 Government, the State, and Media 000 Erik Neveu 17 Media, Public Opinion, and Political Action 000 Holli A. Semetko 18 Media and the Reinvention of the Nation 000 Silvio Waisbord 19 News Media Production: Individuals, Organizations, and Institutions 000 D. Charles Whitney, Randall S. Sumpter, and Denis McQuail PART IV: SPECIFIC AREAS OF MEDIA RESEARCH 20 Narrative and Genre 000 Horace Newcomb 21 Sound Exchange: Media and Music Cultures 000 Nabeel Zuberi 22 Advertising: a Synthetic Approach 000 Todd Joseph Miles Holden 23 Broadcasting, Cable, and Satellites 000 Michele Hilmes 24 Hollywood 000 Thomas Schatz and Alisa Perren 25 Bollywood and Indian Cinema: Changing Contexts and Articulations of National Cultural Desire 000 Veena Naregal 26 Media Violence and Sex: What Are the Concerns, Issues, and Effects? 000 Stacy L. Smith, Emily J. Moyer, and Edward Donnerstein
Library of Congress Subject Headings for this publication: Mass media Handbooks, manuals, etc